Klaviyo and Ordergroove ESP Integration

Updated May 25, 2023 20:08

Creating this experience will require work from both the client team as well as Ordergroove. If you're interested in this experience as well as any possible customizations to it please reach out to your Ordergroove representative to determine the overall scope and timing for delivery.

This is an "as is" integration and requests to change how it works will be considered as out of scope.

Note: Klaviyo email template code will need to be created in Klaviyo by your team. The default email template code in your Ordergroove Admin is specific to Ordergroove hosted transactional email templates and will not work if copied directly into Klaviyo.

🛑 ESP Integration End of Life

Klaviyo is deprecating their v1 and v2 legacy APIs on 1/1/2024. Klaviyo discusses the technical ramifications in their developer help center. The legacy Ordergroove ESP integration with Klaviyo described in this article was built on these APIs, and will no longer be functional after the deprecation is complete.

Ordergroove's NEW Klaviyo integration is built on Klaviyo’s most up to date APIs, and provides even more functionality than this legacy integration. If you are using the Ordergroove legacy ESP integration with Klaviyo, please plan ahead for transitioning off of the legacy integration and on to use our new integration for your transactional messages. The actual migration is manual process that Ordergroove will guide.

If you have any questions or want to discuss the migration process, please reach out to your CSM.

Overview

Ordergroove can integrate with Klaviyo utilizing their Server-Side API functionality. This integration incorporates 14 transactional emails and requires merchants to have a resource with experience setting up emails within Klaviyo.

What’s Included?

Transactional emails with single language dynamic values:

1. Subscription Started
2. Subscription Reactivated
3. Subscription Canceled
4. Order Reminder
5. Out of Stock Day 1
6. Out of Stock Day 15
7. Out of Stock Day 30
8. Credit Card Expiration Warning
9. Credit Card Expired
10. Order Declined - CC Issue
11. Order Declined - Generic Issue
12. Item Discontinued
13. Item Discontinued - Subscription Product Replaced
14. AI Churn Prevention

For information about the specific fields included in each email, please review the Klaviyo Implementation Documentation.

Out of Scope

Requests to change how the integration works, as it is an "as is" integration
Emails designed within Ordergroove
Ordergroove-built emails within Klaviyo

Resources Required

Client / Systems Integrator

Marketing resource to create and manage email copy
A resource to build transactional email content

Ordergroove

Solutions Team member for API configuration

Who Is Klaviyo?

Klaviyo is an email marketing platform created for online businesses — featuring powerful email and SMS marketing automation.

Why Do Merchants Use Klaviyo?

Klaviyo is a marketing automation platform for e-commerce. They are also a significant Shopify Technology Partner with many Shopify stores using Klaviyo. Merchants can start on the free tier and grow their business.

Merchants also sometimes want to use Klaviyo to send their transactional emails, including the ones sent by Ordergroove for subscription transactional emails. While this isn’t the primary use case for software like Klaviyo, it is something that they support.

Which Merchants Can Use Klaviyo?

There is no restriction on which merchants can use Klaviyo. However, setting up and configuring this experience will require work from both the client team as well as Ordergroove. If you're interested in this experience as well as any possible customizations to it please reach out to your Ordergroove representative to determine the overall scope, implementation fees, and timing for delivery.

How Can Merchants Use Klaviyo?

Transaction Emails
For transactional emails, merchants will have to build email templates in Klaviyo. Ordergroove will trigger those specific templates for each transactional email that Ordergroove can power.
Marketing Automation
As a part of the request sent to Klaviyo, Ordergroove will be providing the following customer properties:

- Email address
- Customer ID
- Public Subscription IDs
- Public Order ID

This will allow the merchant to use that info stored in a customer profile field to build drip campaigns and custom one-click experiences utilizing Ordergroove’s REST APIs.

Technical Integration Details

Ordergroove will need the following credentials:

[required] Site ID (or Public Key)
[optional] A list of all Email Metric Names. By default, Ordergroove uses the following names:
- OG Subscription Started
- OG Subscription Reactivated
- OG Subscription Cancelled
- OG Order Reminder
- OG OOS 1 Day
- OG OOS 15 Day
- OG OOS 30 Day
- OG CC Expiration Warning
- OG CC Expired
- OG Order Declined Payment
- OG Order Declined
- OG Product Discontinued
- OG Product Discontinued - Replaced
- OG AI Churn

Ordergroove will need to trigger all emails to the Klaviyo /track endpoint. Once triggered you will see an option in the Flow Trigger dropdown to choose the metric that corresponds to one of the names above and assign it.

Dynamic Field Options

API Configuration Requirements

In order to utilize Ordergroove's triggers, Ordergroove needs the below information

Site ID (or public key)
Event IDs

Ordergroove Transactional Emails

All transactional emails will include customer_properties that will allow you to store subscription information and create custom campaigns.

Subscription Level Email Customer Properties:

Field	Description
$email	Customer's Email Address
customer_id	Customer's ID
og_subscription_ids	An array of all subscription IDs included in that trigger

Order Level Email Customer Properties:

Field	Description
$email	Customer's Email Address
customer_id	Customer's ID
og_order_id	Public Identifier of the order from Ordergroove
og_subscription_ids	An array of all subscription IDs included in that order

Combined Subscription Started

NOTE: This email trigger will include all subscriptions created in the checkout. The merchant only needs to use this email or the 'Subscription Started' email, and should never use both.

Field Name	Data Type	Description	Length	Nullable?
$event_id	Text	A opaque and random event identifier to prevent Klaviyo's de-duplication logic to ignore the message.	40
SubscriberKey	Text	Customer’s Email Address	254
EmailAddress	Email Address	Email Address	254
Dynamic Tags	Data Type	Description	Length	Nullable?
{{ event.FIRST_NAME }}	Text	Customer First Name	254	Yes
{{ event.LAST_NAME }}	Text	Customer Last Name	254	Yes
{{ event.MERCHANT_USER_ID }}	Text	Customer's ID	128
{{ event.LOCALE }}	Text	Customer Language	254	Yes
For Loop	Data Type	Tags Inside For Loop	Length	Nullable?
{% for X in event.SUBSCRIPTIONS %} {{ X.SUBSCRIPTION_PRODUCT_NAME }} {%endfor %} Each For statement must contain the following: An opening`{% for … %}`tag, containing a row alias (X in the example above) and row collection (event.SUBSCRIPTIONS in the example above) A closing`{% endfor %}`tag Between the two required for loop tags, you can include any of the tags to the right. For more information see: Klaviyo Conditional Statements	Text	{{ X.SUBSCRIPTION_PRODUCT_NAME }} {{ X.SUBSCRIPTION_PRODUCT_SKU }} {{ X.SUBSCRIPTION_PRODUCT_URL }} {{ X.SUBSCRIPTION_PRODUCT_IMG_URL }} {{ X.SUBSCRIPTION_QTY }} {{ X.SUBSCRIPTION_PRICE }} {{ X.SUBSCRIPTION_FREQUENCY }} {{ X.SUBSCRIPTION_PUBLIC_ID }}	1024 64 400 400 16 16,2 254 40	Yes

Subscription Reactivated

Field Name	Data Type	Description	Length	Nullable?
$event_id	Text	A opaque and random event identifier to prevent Klaviyo's de-duplication logic to ignore the message.	40
SubscriberKey	Text	Customer’s Email Address	254
EmailAddress	Email Address	Email Address	254
Dynamic Tags	Data Type	Description	Length	Nullable?
{{ event.FIRST_NAME }}	Text	Customer First Name	254	Yes
{{ event.LAST_NAME }}	Text	Customer Last Name	254	Yes
{{ event.MERCHANT_USER_ID }}	Text	Customer's ID	128
{{ event.LOCALE }}	Text	Customer Language	254	Yes
{{ event.SUBSCRIPTION_PRODUCT_NAME }}	Text	Product Name	254	Yes
{{ event.SUBSCRIPTION_PRODUCT_SKU }}	Text	Product ID	254	Yes
{{ event.SUBSCRIPTION_PRODUCT.URL }}	Text	Product URL	254	Yes
{{ event.SUBSCRIPTION_PRODUCT_IMG_URL }}	Text	Product Image	254	Yes
{{ event.SUBSCRIPTION_QTY }}	Number	Quantity		Yes
{{ event.SUBSCRIPTION_PRICE }}	Decimal	Price	36,2	Yes
{{ event.SUBSCRIPTION_FREQUENCY }}	Text	Frequency at which subscription is delivered	254	Yes
{{ event.SUBSCRIPTION_PUBLIC_ID }}	Text	Public ID of Subscription	254
{{ event.SUBSCRIPTION_NEXT_ORDER_DATE }}	Text	Next subscription order date	254	Yes
{{ event.SHIPPING_FIRST_NAME }}	Text	Shipping First Name	254	Yes
{{ event.SHIPPING_LAST_NAME }}	Text	Shipping Last Name	254	Yes
{{ event.SHIPPING_ADDRESS_1 }}	Text	Shipping address 1	254	Yes
{{ event.SHIPPING_ADDRESS_2 }}	Text	Shipping address 2	254	Yes
{{ event.SHIPPING_ADDRESS_TOWN }}	Text	Shipping City	254	Yes
{{ event.SHIPPING_ADDRESS_STATE }}	Text	Shipping State	254	Yes
{{event.SHIPPING_ADDRESS_ZIP }}	Text	Shipping Zip	254	Yes
{{ event.SHIPPING_ADDRESS_COUNTRY_CODE }}	Text	Shipping Country	50	Yes
{{ event.SHIPPING_ADDRESS_PHONE }}	Text	Shipping Phone	94	Yes
{{ event.SHIPPING_ADDRESS_FAX }}	Text	Shipping Fax	94	Yes
{{ event.SHIPPING_ADDRESS_COMPANY_NAME }}	Text	Shipping Company Name	390	Yes

Subscription Canceled

Field Name	Data Type	Description	Length	Nullable?
$event_id	Text	A opaque and random event identifier to prevent Klaviyo's de-duplication logic to ignore the message.	40
SubscriberKey	Text	Customer’s Email Address	254
EmailAddress	Email Address	Email Address	254
Dynamic Tags	Data Type	Description	Length	Nullable?
{{ event.FIRST_NAME }}	Text	Customer First Name	254	Yes
{{ event.LAST_NAME }}	Text	Customer Last Name	254	Yes
{{ event.MERCHANT_USER_ID }}	Text	Customer's ID	128
{{ event.LOCALE }}	Text	Customer Language	254	Yes
{{ event.SUBSCRIPTION_PRODUCT_SKU }}	Text	Product ID	254	Yes
{{ event.SUBSCRIPTION_PRODUCT_NAME }}	Text	Product Name	254	Yes
{{ event.SUBSCRIPTION_PRODUCT.URL }}	Text	Product URL	254	Yes
{{ event.SUBSCRIPTION_PRODUCT_IMG_URL }}	Text	Product Image	254	Yes
{{ event.SUBSCRIPTION_PUBLIC_ID }}	Text	Public ID of Subscription	254
{{ event.SHIPPING_FIRST_NAME }}	Text	Shipping First Name	254	Yes
{{ event.SHIPPING_LAST_NAME }}	Text	Shipping Last Name	254	Yes
{{ event.SHIPPING_ADDRESS_1 }}	Text	Shipping address 1	254	Yes
{{ event.SHIPPING_ADDRESS_2 }}	Text	Shipping address 2	254	Yes
{{ event.SHIPPING_ADDRESS_TOWN }}	Text	Shipping City	254	Yes
{{ event.SHIPPING_ADDRESS_STATE }}	Text	Shipping State	254	Yes
{{ event.SHIPPING_ADDRESS_ZIP }}	Text	Shipping Zip	254	Yes
{{ event.SHIPPING_ADDRESS_COUNTRY_CODE }}	Text	Shipping Country	50	Yes
{{ event.SHIPPING_ADDRESS_PHONE }}	Text	Shipping Phone	94	Yes
{{ event.SHIPPING_ADDRESS_FAX }}	Text	Shipping Fax	94	Yes
{{ event.SHIPPING_ADDRESS_COMPANY_NAME }}	Text	Shipping Company Name	390	Yes

Order Reminder

For Loop	Data Type	Tags Inside For Loop	Length	Nullable?
Field Name	Data Type	Description	Length	Nullable?
$event_id	Text	A opaque and random event identifier to prevent Klaviyo's de-duplication logic to ignore the message.	40
SubscriberKey	Text	Customer’s Email Address	254
EmailAddress	Email Address	Email Address	254
Dynamic Tags	Data Type	Description	Length	Nullable?
{{ event.FIRST_NAME }}	Text	Customer First Name	254	Yes
{{ event.LAST_NAME }}	Text	Customer Last Name	254	Yes
{{ event.MERCHANT_USER_ID }}	Text	Customer's ID	128
{{ event.LOCALE }}	Text	Customer Language	254	Yes
{{ event.ORDER_TOTAL_SAVINGS }}	Decimal	Incentive	36,2	Yes
{{ event.ORDER_SUBTOTAL }}	Decimal	Subtotal Cost	36,2	Yes
{{ event.ORDER_TOTAL }}	Decimal	Total Cost	36,2	Yes
{{ event.ORDER_SHIPPING }}	Decimal	Subtotal Cost	36,2	Yes
{{ event.ORDER_PLACE_DATE_LONG }}	Text	Long description of order date	254	Yes
{{ event.ORDER_PLACE_DATE_SHORT }}	Text	Short Description of order date	254	Yes
{{ event.ORDER_PUBLIC_ID }}	Text	Public ID of Order	254
{{ event.SHIPPING_FIRST_NAME }}	Text	Shipping First Name	254	Yes
{{ event.SHIPPING_LAST_NAME }}	Text	Shipping Last Name	254	Yes
{{ event.SHIPPING_ADDRESS_1 }}	Text	Shipping address 1	254	Yes
{{ event.SHIPPING_ADDRESS_2 }}	Text	Shipping address 2	254	Yes
{{ event.SHIPPING_ADDRESS_TOWN }}	Text	Shipping City	254	Yes
{{ event.SHIPPING_ADDRESS_STATE }}	Text	Shipping State	254	Yes
{{ event.SHIPPING_ADDRESS_ZIP }}	Text	Shipping Zip	254	Yes
{{ event.SHIPPING_ADDRESS_COUNTRY_CODE }}	Text	Shipping Country	50	Yes
{{ event.SHIPPING_ADDRESS_PHONE }}	Text	Shipping Phone	94	Yes
{{ event.SHIPPING_ADDRESS_FAX }}	Text	Shipping Fax	94	Yes
{{ event.SHIPPING_ADDRESS_COMPANY_NAME }}	Text	Shipping Company Name	390	Yes
{{ event.ACTION_URL }}	JSON	Order Actions URLs		Yes
{% for X in event.ITEMS %} {{ X.ITEMS_PRODUCT_NAME }} {%endfor %} Each For statement must contain the following: An opening`{% for … %}`tag, containing a row alias (X in the example above) and row collection (event.ITEMS in the example above) A closing`{% endfor %}`tag Between the two required for loop tags, you can include any of the tags to the right.	Text Text Text Number Decimal Decimal Text Text	{{ X.ITEM_PUBLIC_ID }} {{ X.ITEM_PRODUCT_NAME }} {{ X.ITEM_PRODUCT_SKU }} {{ X.ITEM_QTY }} {{ X.ITEM_TOTAL }} {{ X.ITEM_SUBSCRIPTION_PRICE }} {{ X.ITEM_PRODUCT_URL }} {{ X.ITEM_PRODUCT_IMG_URL }}	40 1024 64 16 16,2 16,2 400 400	Yes

Out of Stock Day 1

Field Name	Data Type	Description	Length	Nullable?
$event_id	Text	A opaque and random event identifier to prevent Klaviyo's de-duplication logic to ignore the message.	40
SubscriberKey	Text	Customer’s Email Address	254
EmailAddress	Email Address	Email Address	254
Dynamic Tags	Data Type	Description	Length	Nullable?
{{ event.FIRST_NAME }}	Text	Customer First Name	254	Yes
{{ event.LAST_NAME }}	Text	Customer Last Name	254	Yes
{{ event.MERCHANT_USER_ID }}	Text	Customer's ID	128
{{ event.LOCALE }}	Text	Customer Language	254	Yes
{{ event.SUBSCRIPTION_PUBLIC_ID }}	Number	Public ID of Subscription
{{ event.SUBSCRIPTION_PRODUCT_NAME }}	Text	Product Name	254	Yes
{{ event.SUBSCRIPTION_PRODUCT_SKU }}	Text	Product ID	254	Yes
{{ event.SUBSCRIPTION_QTY }}	Text	Quantity	254	Yes
{{ event.CARD_TYPE }}	Text	Credit Card Type	254	Yes
{{ event.CARD_EXPIRE }}	Text	Credit Card Expiration Date	254	Yes
{{ event.ORDER_PUBLIC_ID }}	Text	Public ID of Order	254
{{ event.SHIPPING_FIRST_NAME }}	Text	Shipping First Name	254	Yes
{{ event.SHIPPING_LAST_NAME }}	Text	Shipping Last Name	254	Yes
{{ event.SHIPPING_ADDRESS_1 }}	Text	Shipping Address 1	254	Yes
{{ event.SHIPPING_ADDRESS_2 }}	Text	Shipping Address 2	254	Yes
{{ event.SHIPPING_ADDRESS_TOWN }}	Text	Shipping City	254	Yes
{{ event.SHIPPING_ADDRESS_STATE }}	Text	Shipping State	254	Yes
{{ event.SHIPPING_ADDRESS_ZIP }}	Text	Shipping Zip	254	Yes
{{ event.SHIPPING_ADDRESS_COUNTRY_CODE }}	Text	Shipping Country	50	Yes
{{ event.SHIPPING_ADDRESS_PHONE }}	Text	Shipping Phone	94	Yes
{{ event.SHIPPING_ADDRESS_FAX }}	Text	Shipping Fax	94	Yes
{{ event.SHIPPING_ADDRESS_COMPANY_NAME }}	Text	Shipping Company Name	390	Yes
{{ event.NEXT_ORDER_DATE }}	Text	Next subscription order date	254	Yes

Out of Stock Day 15

Field Name	Data Type	Description	Length	Nullable?
$event_id	Text	A opaque and random event identifier to prevent Klaviyo's de-duplication logic to ignore the message.	40
SubscriberKey	Text	Customer’s Email Address	254
EmailAddress	Email Address	Email Address	254
Dynamic Tags	Data Type	Description	Length	Nullable?
{{ event.FIRST_NAME }}	Text	Customer First Name	254	Yes
{{ event.LAST_NAME }}	Text	Customer Last Name	254	Yes
{{ event.MERCHANT_USER_ID }}	Text	Customer's ID	128
{{ event.LOCALE }}	Text	Customer Language	254	Yes
{{ event.SUBSCRIPTION_PUBLIC_ID }}	Number	Public ID of Subscription
{{ event.SUBSCRIPTION_PRODUCT_NAME }}	Text	Product Name	254	Yes
{{ event.SUBSCRIPTION_PRODUCT_SKU }}	Text	Product ID	254	Yes
{{ event.SUBSCRIPTION_QTY }}	Text	Quantity	254	Yes
{{ event.CARD_TYPE }}	Text	Credit Card Type	254	Yes
{{ event.CARD_EXPIRE }}	Text	Credit Card Expiration Date	254	Yes
{{ event.ORDER_PUBLIC_ID }}	Text	Public ID of Order	254
{{ event.SHIPPING_FIRST_NAME }}	Text	Shipping First Name	254	Yes
{{ event.SHIPPING_LAST_NAME }}	Text	Shipping Last Name	254	Yes
{{ event.SHIPPING_ADDRESS_1 }}	Text	Shipping Address 1	254	Yes
{{ event.SHIPPING_ADDRESS_2 }}	Text	Shipping Address 2	254	Yes
{{ event.SHIPPING_ADDRESS_TOWN }}	Text	Shipping City	254	Yes
{{ event.SHIPPING_ADDRESS_STATE }}	Text	Shipping State	254	Yes
{{ event.SHIPPING_ADDRESS_ZIP }}	Text	Shipping Zip	254	Yes
{{ event.SHIPPING_ADDRESS_COUNTRY_CODE }}	Text	Shipping Country	50	Yes
{{ event.SHIPPING_ADDRESS_PHONE }}	Text	Shipping Phone	94	Yes
{{ event.SHIPPING_ADDRESS_FAX }}	Text	Shipping Fax	94	Yes
{{ event.SHIPPING_ADDRESS_COMPANY_NAME }}	Text	Shipping Company Name	390	Yes
{{ event.NEXT_ORDER_DATE }}	Text	Next subscription order date	254	Yes

Out of Stock Day 30

Field Name	Data Type	Description	Length	Nullable?
$event_id	Text	A opaque and random event identifier to prevent Klaviyo's de-duplication logic to ignore the message.	40
SubscriberKey	Text	Customer’s Email Address	254
EmailAddress	Email Address	Email Address	254
Dynamic Tags	Data Type	Description	Length	Nullable?
{{ event.FIRST_NAME }}	Text	Customer First Name	254	Yes
{{ event.LAST_NAME }}	Text	Customer Last Name	254	Yes
{{ event.MERCHANT_USER_ID }}	Text	Customer's ID	128
{{ event.LOCALE }}	Text	Customer Language	254	Yes
{{ event.SUBSCRIPTION_PUBLIC_ID }}	Number	Public ID of Subscription
{{ event.SUBSCRIPTION_PRODUCT_NAME }}	Text	Product Name	254	Yes
{{ event.SUBSCRIPTION_PRODUCT_SKU }}	Text	Product ID	254	Yes
{{ event.SUBSCRIPTION_QTY }}	Text	Quantity	254	Yes
{{ event.CARD_TYPE }}	Text	Credit Card Type	254	Yes
{{ event.CARD_EXPIRE }}	Text	Credit Card Expiration Date	254	Yes
{{ event.ORDER_PUBLIC_ID }}	Text	Public ID of Order	254
{{ event.SHIPPING_FIRST_NAME }}	Text	Shipping First Name	254	Yes
{{ event.SHIPPING_LAST_NAME }}	Text	Shipping Last Name	254	Yes
{{ event.SHIPPING_ADDRESS_1 }}	Text	Shipping Address 1	254	Yes
{{ event.SHIPPING_ADDRESS_2 }}	Text	Shipping Address 2	254	Yes
{{ event.SHIPPING_ADDRESS_TOWN }}	Text	Shipping City	254	Yes
{{ event.SHIPPING_ADDRESS_STATE }}	Text	Shipping State	254	Yes
{{ event.SHIPPING_ADDRESS_ZIP }}	Text	Shipping Zip	254	Yes
{{ event.SHIPPING_ADDRESS_COUNTRY_CODE }}	Text	Shipping Country	50	Yes
{{ event.SHIPPING_ADDRESS_PHONE }}	Text	Shipping Phone	94	Yes
{{ event.SHIPPING_ADDRESS_FAX }}	Text	Shipping Fax	94	Yes
{{ event.SHIPPING_ADDRESS_COMPANY_NAME }}	Text	Shipping Company Name	390	Yes
{{ event.NEXT_ORDER_DATE }}	Text	Next subscription order date	254	Yes

Credit Card Expiration Warning

Field Name	Data Type	Description	Length	Nullable?
$event_id	Text	A opaque and random event identifier to prevent Klaviyo's de-duplication logic to ignore the message.	40
SubscriberKey	Text	Customer’s Email Address	254
EmailAddress	Email Address	Email Address	254
Dynamic Tags	Data Type	Description	Length	Nullable?
{{ event.FIRST_NAME }}	Text	Customer First Name	254	Yes
{{ event.LAST_NAME }}	Text	Customer Last Name	254	Yes
{{ event.MERCHANT_USER_ID }}	Text	Customer's ID	128
{{ event.LOCALE }}	Text	Customer Language	254	Yes
{{ event.ORDER_TOTAL_SAVINGS }}	Decimal	Order Savings	36,2	Yes
{{ event.ORDER_SUBTOTAL }}	Decimal	Subtotal Cost	36,2	Yes
{{ event.ORDER_TOTAL }}	Decimal	Total Cost	36,2	Yes
{{ event.ORDER_SHIPPING }}	Decimal	Shipping Cost	36,2	Yes
{{ event.ORDER_PLACE_DATE_LONG }}	Text	Long description of order date	254	Yes
{{ event.ORDER_PLACE_DATE_SHORT }}	Text	Short Description of order date	254	Yes
{{ event.ORDER_PUBLIC_ID }}	Text	Public ID of an order	254
{{ event.SHIPPING_FIRST_NAME }}	Text	Shipping First Name	254	Yes
{{ event.SHIPPING_LAST_NAME }}	Text	Shipping Last Name	254	Yes
{{ event.SHIPPING_ADDRESS_1 }}	Text	Shipping Address 1	254	Yes
{{ event.SHIPPING_ADDRESS_2 }}	Text	Shipping Address 2	254	Yes
{{ event.SHIPPING_ADDRESS_TOWN }}	Text	Shipping City	254	Yes
{{ event.SHIPPING_ADDRESS_STATE }}	Text	Shipping State	254	Yes
{{ event.SHIPPING_ADDRESS_ZIP }}	Text	Shipping Zip	254	Yes
{{ event.SHIPPING_ADDRESS_COUNTRY_CODE }}	Text	Shipping Country	50	Yes
{{ event.SHIPPING_ADDRESS_PHONE }}	Text	Shipping Phone	94	Yes
{{ event.SHIPPING_ADDRESS_FAX }}	Text	Shipping Fax	94	Yes
{{ event.SHIPPING_ADDRESS_COMPANY_NAME }}	Text	Shipping Company Name	390	Yes
{{ event.CARD_TYPE }}	Text	Credit Card Type	254	Yes
{{ event.CARD_EXPIRE }}	Text	Credit Card Expiration	254	Yes
For Loop	Data Type	Tags Inside For Loop	Length	Nullable?
{% for X in event.ITEMS %} {{ X.ITEMS_PRODUCT_NAME }} {%endfor %} Each For statement must contain the following: An opening`{% for … %}`tag, containing a row alias (X in the example above) and row collection (event.ITEMS in the example above) A closing`{% endfor %}`tag Between the two required for loop tags, you can include any of the tags to the right.	Text Text Text Number Decimal Decimal Text Text JSON	{{ X.ITEM_PUBLIC_ID }} {{ X.ITEM_PRODUCT_NAME }} {{ X.ITEM_PRODUCT_SKU }} {{ X.ITEM_QTY }} {{ X.ITEM_TOTAL }} {{ X.ITEM_SUBSCRIPTION_PRICE }} {{ X.ITEM_PRODUCT_URL }} {{ X.ITEM_PRODUCT_IMG_URL }}	40 1024 64 16 16,2 16,2 400 400 -	Yes

Credit Card Expired

Field Name	Data Type	Description	Length	Nullable?
$event_id	Text	A opaque and random event identifier to prevent Klaviyo's de-duplication logic to ignore the message.	40
SubscriberKey	Text	Customer’s Email Address	254
EmailAddress	Email Address	Email Address	254
Dynamic Tags	Data Type	Description	Length	Nullable?
{{ event.FIRST_NAME }}	Text	Customer First Name	254	Yes
{{ event.LAST_NAME }}	Text	Customer Last Name	254	Yes
{{ event.MERCHANT_USER_ID }}	Text	Customer's ID	128
{{ event.LOCALE }}	Text	Customer Language	254	Yes
{{ event.ORDER_TOTAL_SAVINGS }}	Decimal	Order Savings	36,2	Yes
{{ event.ORDER_SUBTOTAL }}	Decimal	Subtotal Cost	36,2	Yes
{{ event.ORDER_TOTAL }}	Decimal	Total Cost	36,2	Yes
{{ event.ORDER_SHIPPING }}	Decimal	Shipping Cost	36,2	Yes
{{ event.ORDER_PLACE_DATE_LONG }}	Text	Long description of order date	254	Yes
{{ event.ORDER_PLACE_DATE_SHORT }}	Text	Short Description of order date	254	Yes
{{ event.ORDER_PUBLIC_ID }}	Text	Public ID of an order	254
{{ event.SHIPPING_FIRST_NAME }}	Text	Shipping First Name	254	Yes
{{ event.SHIPPING_LAST_NAME }}	Text	Shipping Last Name	254	Yes
{{ event.SHIPPING_ADDRESS_1 }}	Text	Shipping Address 1	254	Yes
{{ event.SHIPPING_ADDRESS_2 }}	Text	Shipping Address 2	254	Yes
{{ event.SHIPPING_ADDRESS_TOWN }}	Text	Shipping City	254	Yes
{{ event.SHIPPING_ADDRESS_STATE }}	Text	Shipping State	254	Yes
{{ event.SHIPPING_ADDRESS_ZIP }}	Text	Shipping Zip	254	Yes
{{ event.SHIPPING_ADDRESS_COUNTRY_CODE }}	Text	Shipping Country	50	Yes
{{ event.SHIPPING_ADDRESS_PHONE }}	Text	Shipping Phone	94	Yes
{{ event.SHIPPING_ADDRESS_FAX }}	Text	Shipping Fax	94	Yes
{{ event.SHIPPING_ADDRESS_COMPANY_NAME }}	Text	Shipping Company Name	390	Yes
{{ event.CARD_TYPE }}	Text	Credit Card Type	254	Yes
{{ event.CARD_EXPIRE }}	Text	Credit Card Expiration	254	Yes
For Loop	Data Type	Tags Inside For Loop	Length	Nullable?
{% for X in event.ITEMS %} {{ X.ITEMS_PRODUCT_NAME }} {%endfor %} Each For statement must contain the following: An opening`{% for … %}`tag, containing a row alias (X in the example above) and row collection (event.ITEMS in the example above) A closing`{% endfor %}`tag Between the two required for loop tags, you can include any of the tags to the right.	Text Text Text Number Decimal Decimal Text Text JSON	{{ X.ITEM_PUBLIC_ID }} {{ X.ITEM_PRODUCT_NAME }} {{ X.ITEM_PRODUCT_SKU }} {{ X.ITEM_QTY }} {{ X.ITEM_TOTAL }} {{ X.ITEM_SUBSCRIPTION_PRICE }} {{ X.ITEM_PRODUCT_URL }} {{ X.ITEM_PRODUCT_IMG_URL }}	40 1024 64 16 16,2 16,2 400 400 -	Yes

Order Declined - CC Issue

Field Name	Data Type	Description	Length	Nullable?
$event_id	Text	A opaque and random event identifier to prevent Klaviyo's de-duplication logic to ignore the message.	40
SubscriberKey	Text	Customer’s Email Address	254
EmailAddress	Email Address	Email Address	254
Dynamic Tags	Data Type	Description	Length	Nullable?
{{ event.FIRST_NAME }}	Text	Customer First Name	254	Yes
{{ event.LAST_NAME }}	Text	Customer Last Name	254	Yes
{{ event.MERCHANT_USER_ID }}	Text	Customer's ID	128
{{ event.LOCALE }}	Text	Customer Language	254	Yes
{{ event.ORDER_TOTAL_SAVINGS }}	Decimal	Order Savings	36,2	Yes
{{ event.ORDER_SUBTOTAL }}	Decimal	Subtotal Cost	36,2	Yes
{{ event.ORDER_TOTAL }}	Decimal	Total Cost	36,2	Yes
{[ event.ORDER_SHIPPING }}	Decimal	Shipping Cost	36,2	Yes
{{ event.ORDER_PLACE_DATE_LONG }}	Text	Long description of order date	254	Yes
{{ event.ORDER_PLACE_DATE_SHORT }}	Text	Short Description of order date	254	Yes
{{ event.ORDER_PUBLIC_ID }}	Text	Public ID of the order	254
{{ event.SHIPPING_FIRST_NAME }}	Text	Shipping First Name	254	Yes
{{ event.SHIPPING_LAST_NAME }}	Text	Shipping Last Name	254	Yes
{{ event.SHIPPING_ADDRESS_1 }}	Text	Shipping Address 1	254	Yes
{{ event.SHIPPING_ADDRESS_2 }}	Text	Shipping Address 2	254	Yes
{{ event.SHIPPING_ADDRESS_TOWN }}	Text	Shipping City	254	Yes
{{ event.SHIPPING_ADDRESS_STATE }}	Text	Shipping State	254	Yes
{{ event.SHIPPING_ADDRESS_ZIP }}	Text	Shipping Zip	254	Yes
{{ event.CARD_TYPE }}	Text	Credit Card Type	254	Yes
{{ event.CARD_EXPIRE }}	Text	Credit Card Expiration	254	Yes
For Loop	Data Type	Tags Inside For Loop	Length	Nullable?
{% for X in event.ITEMS %} {{ X.ITEMS_PRODUCT_NAME }} {%endfor %} Each For statement must contain the following: An opening`{% for … %}`tag, containing a row alias (X in the example above) and row collection (event.ITEMS in the example above) A closing`{% endfor %}`tag Between the two required for loop tags, you can include any of the tags to the right.	Text Text Text Number Decimal Decimal Text Text JSON	{{ X.ITEM_PUBLIC_ID }} {{ X.ITEM_PRODUCT_NAME }} {{ X.ITEM_PRODUCT_SKU }} {{ X.ITEM_QTY }} {{ X.ITEM_TOTAL }} {{ X.ITEM_SUBSCRIPTION_PRICE }} {{ X.ITEM_PRODUCT_URL }} {{ X.ITEM_PRODUCT_IMG_URL }}	40 1024 64 16 16,2 16,2 400 400 -	Yes

Order Declined - Generic Issue

Field Name	Data Type	Description	Length	Nullable?
$event_id	Text	A opaque and random event identifier to prevent Klaviyo's de-duplication logic to ignore the message.	40
SubscriberKey	Text	Customer’s Email Address	254
EmailAddress	Email Address	Email Address	254
Dynamic Tags	Data Type	Description	Length	Nullable?
{{ event.FIRST_NAME }}	Text	Customer First Name	254	Yes
{{ event.LAST_NAME }}	Text	Customer Last Name	254	Yes
{{ event.MERCHANT_USER_ID }}	Text	Customer's ID	128
{{ event.LOCALE }}	Text	Customer Language	254	Yes
{{ event.ORDER_TOTAL_SAVINGS }}	Decimal	Order Savings	36,2	Yes
{{ event.ORDER_SUBTOTAL }}	Decimal	Subtotal Cost	36,2	Yes
{{ event.ORDER_TOTAL }}	Decimal	Total Cost	36,2	Yes
{{ event.ORDER_SHIPPING }}	Decimal	Shipping Cost	36,2	Yes
{{ event.ORDER_PLACE_DATE_LONG}}	Text	Long description of order date	254	Yes
{{ event.ORDER_PLACE_DATE_SHORT }}	Text	Short Description of order date	254	Yes
{{ event.ORDER_PUBLIC_ID }}	Text	Public ID of the order	254
{{ event.SHIPPING_FIRST_NAME }}	Text	Shipping First Name	254	Yes
{{ event.SHIPPING_LAST_NAME }}	Text	Shipping Last Name	254	Yes
{{ event.SHIPPING_ADDRESS_1 }}	Text	Shipping Address 1	254	Yes
{{ event.SHIPPING_ADDRESS_2 }}	Text	Shipping Address 2	254	Yes
{{ event.SHIPPING_ADDRESS_TOWN }}	Text	Shipping City	254	Yes
{{ event.SHIPPING_ADDRESS_STATE }}	Text	Shipping State	254	Yes
{{ event.SHIPPING_ADDRESS_ZIP }}	Text	Shipping Zip	254	Yes
{{ event.CARD_TYPE }}	Text	Credit Card Type	254	Yes
{{ event.CARD_EXPIRE }}	Text	Credit Card Expiration	254	Yes
For Loop	Data Type	Tags Inside For Loop	Length	Nullable?
{% for X in event.ITEMS %} {{ X.ITEMS_PRODUCT_NAME }} {%endfor %} Each For statement must contain the following: An opening`{% for … %}`tag, containing a row alias (X in the example above) and row collection (event.ITEMS in the example above) A closing`{% endfor %}`tag Between the two required for loop tags, you can include any of the tags to the right.	Text Text Text Number Decimal Decimal Text Text JSON	{{ X.ITEM_PUBLIC_ID }} {{ X.ITEM_PRODUCT_NAME }} {{ X.ITEM_PRODUCT_SKU }} {{ X.ITEM_QTY }} {{ X.ITEM_TOTAL }} {{ X.ITEM_SUBSCRIPTION_PRICE }} {{ X.ITEM_PRODUCT_URL }} {{ X.ITEM_PRODUCT_IMG_URL }}	40 1024 64 16 16,2 16,2 400 400 -	Yes

Item Discontinued

Field Name	Data Type	Description	Length	Nullable?
$event_id	Text	A opaque and random event identifier to prevent Klaviyo's de-duplication logic to ignore the message.	40
SubscriberKey	Text	Customer’s Email Address	254
EmailAddress	Email Address	Email Address	254
Dynamic Tags	Data Type	Description	Length	Nullable?
{{ event.FIRST_NAME }}	Text	Customer First Name	254	Yes
{{ event.LAST_NAME }}	Text	Customer Last Name	254	Yes
{{ event.MERCHANT_USER_ID }}	Text	Customer's ID	128
{{ event.LOCALE }}	Text	Customer Language	254	Yes
{{ event.SUBSCRIPTION_PRODUCT_NAME }}	Text	Product Name	254	Yes
{{ event.SUBSCRIPTION_PRODUCT_SKU }}	Text	Product ID	254	Yes
{{ event.SUBSCRIPTION_PRODUCT.URL }}	Text	Product URL	254	Yes
{{ event.SUBSCRIPTION_PRODUCT_IMG_URL }}	Text	Product Image	254	Yes
{{ event.SUBSCRIPTION_QTY }}	Number	Quantity	16	Yes
{{ event.SUBSCRIPTION_PUBLIC_ID }}	Text	Public ID of subscription	254

Item Discontinued - Subscription Product Replaced

Field Name	Data Type	Description	Length	Nullable?
$event_id	Text	A opaque and random event identifier to prevent Klaviyo's de-duplication logic to ignore the message.	40
SubscriberKey	Text	Customer’s Email Address	254
EmailAddress	Email Address	Email Address	254
Dynamic Tags	Data Type	Description	Length	Nullable?
{{ event.FIRST_NAME }}	Text	Customer First Name	254	Yes
{{ event.LAST_NAME }}	Text	Customer Last Name	254	Yes
{{ event.MERCHANT_USER_ID }}	Text	Customer's ID	128
{{ event.LOCALE }}	Text	Customer Language	254	Yes
{{ event.SUBSCRIPTION_QTY }}	Number	Quantity	16	Yes
{{ event.SOURCE_PRODUCT_NAME }}	Text	Discontinued Product Name
{{ event.SOURCE_PRODUCT_PRICE }}	Decimal	Discontinued Price of Product
{{ event.SOURCE_PRODUCT_IMG_URL }}	Text	Discontinued Product Image
{{ event.SOURCE_PRODUCT_URL }}	Text	Discontinued Product URL
{{ event.SOURCE_PRODUCT_SKU }}	Text	Discontinued Product ID
{{ event.TARGET_PRODUCT_NAME }}	Text	Replaced Product Name
{{ event.TARGET_PRODUCT_PRICE }}	Decimal	Replaced Product Price
{{ event.TARGET_PRODUCT_IMG_URL }}	Text	Replaced Product Image
{{ event.TARGET_PRODUCT_URL }}	Text	Replaced Product URL
{{ event.TARGET_PRODUCT_SKU }}	Text	Replaced Product ID

AI Churn Prevention

Field Name	Data Type	Description	Length	Nullable?
$event_id	Text	A opaque and random event identifier to prevent Klaviyo's de-duplication logic to ignore the message.	40
SubscriberKey	Text	Customer’s Email Address	254
EmailAddress	Email Address	Email Address	254
Dynamic Tags	Data Type	Description	Length	Nullable?
{{ event.FIRST_NAME }}	Text	Customer First Name	254	Yes
{{ event.LAST_NAME }}	Text	Customer Last Name	254	Yes
{{ event.MERCHANT_USER_ID }}	Text	Customer's ID	128
{{ event.LOCALE }}	Text	Customer Language	254	Yes
{{ event.ORDER_TOTAL_SAVINGS }}	Decimal	Incentive	36,2	Yes
{{ event.ORDER_SUBTOTAL }}	Decimal	Subtotal Cost	36,2	Yes
{{ event.ORDER_TOTAL }}	Decimal	Total Cost	36,2	Yes
{{ event.ORDER_SHIPPING }}	Decimal	Subtotal Cost	36,2	Yes
{{ event.ORDER_PLACE_DATE_LONG }}	Text	Long description of order date	254	Yes
{{ event.ORDER_PLACE_DATE_SHORT }}	Text	Short Description of order date	254	Yes
{[ event.ORDER_PUBLIC_ID }}	Text	Public ID of Order	254
{{ event.SHIPPING_FIRST_NAME }}	Text	Shipping First Name	254	Yes
{{ event.SHIPPING_LAST_NAME }}	Text	Shipping Last Name	254	Yes
{{ event.SHIPPING_ADDRESS_1 }}	Text	Shipping address 1	254	Yes
{{ event.SHIPPING_ADDRESS_2 }}	Text	Shipping address 2	254	Yes
{{ event.SHIPPING_ADDRESS_TOWN }}	Text	Shipping City	254	Yes
{{ event.SHIPPING_ADDRESS_STATE }}	Text	Shipping State	254	Yes
{{ event.SHIPPING_ADDRESS_ZIP }}	Text	Shipping Zip	254	Yes
{{ event.SHIPPING_ADDRESS_COUNTRY_CODE }}	Text	Shipping Country	50	Yes
{{ event.SHIPPING_ADDRESS_PHONE }}	Text	Shipping Phone	94	Yes
{{ event.SHIPPING_ADDRESS_FAX }}	Text	Shipping Fax	94	Yes
{{ event.SHIPPING_ADDRESS_COMPANY_NAME }}	Text	Shipping Company Name	390	Yes
{{ event.ACTION_URL }}	JSON	Order Actions URLs		Yes
For Loop	Data Type	Tags Inside For Loop	Length	Nullable?
{% for X in event.ITEMS %} {{ X.ITEMS_PRODUCT_NAME }} {%endfor %} Each For statement must contain the following: An opening`{% for … %}`tag, containing a row alias (X in the example above) and row collection (event.ITEMS in the example above) A closing`{% endfor %}`tag Between the two required for loop tags, you can include any of the tags to the right.	Text Text Text Number Decimal Decimal Text Text JSON	{{ X.ITEM_PUBLIC_ID }} {{ X.ITEM_PRODUCT_NAME }} {{ X.ITEM_PRODUCT_SKU }} {{ X.ITEM_QTY }} {{ X.ITEM_TOTAL }} {{ X.ITEM_SUBSCRIPTION_PRICE }} {{ X.ITEM_PRODUCT_URL }} {{ X.ITEM_PRODUCT_IMG_URL }}	40 1024 64 16 16,2 16,2 400 400 -	Yes

Klaviyo Testing and Sample Payloads

Once you’ve shared your Klaviyo Public Key and email names with Ordergroove, you can use an application such as Postman to trigger test emails. This will make it easy to confirm Klaviyo is queuing the messages correctly, the data is populating as expected, and the end-user is receiving a well-formatted email with all the necessary information, without having to take specific actions on a test account each time you need to send a test. Furthermore, you can test that the customer properties get set for creating segments of users.

Triggering Emails With Postman

The Server-Side APIs use the same request and response formats. Requests are made with a GET request to the specified endpoint with a single parameter, data, which is a JSON object that has been base64 and URL encoded.

Method: GET

https://a.klaviyo.com/api/track

Parameters:

Parameter	Value
data	<Base64_URLencoded_JSON_Object>

Responses
1 Success
0 Failure

Example GET Request:

https://a.klaviyo.com/api/track?data=ewogICAgInRva2VuIjogIjxZT1VSX1BVQkxJQ19LRVk%2BIiwKICAgICJldmVudCI6ICI8WU9VUl9FTUFJTF9FVkVOVD4iLAogICAgInByb3BlcnRpZXMiOiB7CiAgICAgICAgIkZJUlNUX05BTUUiOiAiTmljaG9sYXMiLAogICAgICAgICJMQVNUX05BTUUiOiAiQnVuZHkiLAogICAgICAgICJPUkRFUl9UT1RBTF9TQVZJTkdTIjogMTMuMDAsCiAgICAgICAgIlNISVBQSU5HX0ZJUlNUX05BTUUiOiAiTmljaG9sYXMiLAogICAgICAgICJTSElQUElOR19BRERSRVNTX1NUQVRFIjogIk5ZIiwKICAgICAgICAiTE9DQUxFIjogImVuLXVzIiwKICAgICAgICAiT1JERVJfUExBQ0VfREFURV9TSE9SVCI6ICIwNC8zMC8yMDIxIiwKICAgICAgICAiU3Vic2NyaWJlcktleSI6ICJuaWNob2xhcy5idW5keUBvcmRlcmdyb292ZS5jb20iLAogICAgICAgICJTSElQUElOR19BRERSRVNTX1pJUCI6ICIxMDAwNCIsCiAgICAgICAgIlNISVBQSU5HX0xBU1RfTkFNRSI6ICJCdW5keSIsCiAgICAgICAgIk9SREVSX1NISVBQSU5HIjogMTE3LjAwLAogICAgICAgICJPUkRFUl9TVUJUT1RBTCI6IDExNy4wMCwKICAgICAgICAiSVRFTVMiOiBbCiAgICAgICAgICAgIHsKICAgICAgICAgICAgICAgICJJVEVNX1BST0RVQ1RfTkFNRSI6ICJBQkMiLAogICAgICAgICAgICAgICAgIklURU1fUFJPRFVDVF9TS1UiOiAiQUJDMTIzIiwKICAgICAgICAgICAgICAgICJJVEVNX1FUWSI6IDksCiAgICAgICAgICAgICAgICAiSVRFTV9TVUJTQ1JJUFRJT05fUFJJQ0UiOiA5LjAwLAogICAgICAgICAgICAgICAgIklURU1fUFJPRFVDVF9VUkwiOiAiaHR0cHM6Ly90ZXN0MTIzYWJjLm15c2hvcGlmeS5jb20vcHJvZHVjdHMvYWJjIiwKICAgICAgICAgICAgICAgICJBQ1RJT05fVVJMIjoge30sCiAgICAgICAgICAgICAgICAiSVRFTV9QVUJMSUNfSUQiOiAiMjE1ODQ3NDQ2NjU3MTFlYmIzMzYyZTNlY2EyYjA4ZjEiLAogICAgICAgICAgICAgICAgIklURU1fVE9UQUwiOiA4MS4wMCwKICAgICAgICAgICAgICAgICJJVEVNX1BST0RVQ1RfSU1HX1VSTCI6ICJodHRwczovL2Nkbi5zaG9waWZ5LmNvbS9zL2ZpbGVzL2FiYy5qcGciCiAgICAgICAgICAgIH0sCiAgICAgICAgICAgIHsKICAgICAgICAgICAgICAgICJJVEVNX1BST0RVQ1RfTkFNRSI6ICJERUYiLAogICAgICAgICAgICAgICAgIklURU1fUFJPRFVDVF9TS1UiOiAiREVGMTIzIiwKICAgICAgICAgICAgICAgICJJVEVNX1FUWSI6IDksCiAgICAgICAgICAgICAgICAiSVRFTV9TVUJTQ1JJUFRJT05fUFJJQ0UiOiA5LjAwLAogICAgICAgICAgICAgICAgIklURU1fUFJPRFVDVF9VUkwiOiAiaHR0cHM6Ly90ZXN0MTIzYWJjLm15c2hvcGlmeS5jb20vcHJvZHVjdHMvZGVmIiwKICAgICAgICAgICAgICAgICJBQ1RJT05fVVJMIjoge30sCiAgICAgICAgICAgICAgICAiSVRFTV9QVUJMSUNfSUQiOiAiMjE1ODQ3NDQ2NjU3MTFlYmIzMzYyZTNlY2EyYjA4ZjEiLAogICAgICAgICAgICAgICAgIklURU1fVE9UQUwiOiA4MS4wMCwKICAgICAgICAgICAgICAgICJJVEVNX1BST0RVQ1RfSU1HX1VSTCI6ICJodHRwczovL2Nkbi5zaG9waWZ5LmNvbS9zL2ZpbGVzL2RlZi5qcGciCiAgICAgICAgICAgIH0KICAgICAgICBdLAogICAgICAgICJFbWFpbEFkZHJlc3MiOiAibmljaG9sYXMuYnVuZHlAb3JkZXJncm9vdmUuY29tIiwKICAgICAgICAiU0hJUFBJTkdfQUREUkVTU18yIjogIkZsb29yIDIzIiwKICAgICAgICAiU0hJUFBJTkdfQUREUkVTU19UT1dOIjogIk5ldyBZb3JrIiwKICAgICAgICAiT1JERVJfVE9UQUwiOiAxMTcuMDAsCiAgICAgICAgIk9SREVSX1BVQkxJQ19JRCI6ICIyMTU3M2QwNDY2NTcxMWViYjMzNjJlM2VjYTJiMDhmMSIsCiAgICAgICAgIk9SREVSX1BMQUNFX0RBVEVfTE9ORyI6ICJGcmkgMzAgQXByaWwgMjAyMSIsCiAgICAgICAgIlNISVBQSU5HX0FERFJFU1NfMSI6ICI3NSBCcm9hZCBTdCIsCiAgICAgICAgIk1FUkNIQU5UX1VTRVJfSUQiOiAiNDUwNTA5NzUwMjg3NyIKICAgIH0sCiAgICAiY3VzdG9tZXJfcHJvcGVydGllcyI6IHsKICAgICAgICAiJGVtYWlsIjogIm5pY2hvbGFzLmJ1bmR5QG9yZGVyZ3Jvb3ZlLmNvbSIsCiAgICAgICAgImN1c3RvbWVyX2lkIjogIjQ1MDUwOTc1MDI4NzciLAogICAgICAgICJvZ19vcmRlcl9pZCI6ICIyMTU3M2QwNDY2NTcxMWViYjMzNjJlM2VjYTJiMDhmMSIsCiAgICAgICAgIm9nX3N1YnNjcmlwdGlvbl9pZHMiOiBbCiAgICAgICAgICAgICJlNDU3OTE2MjQwYjYxMWViOGEyN2JjNzY0ZTEwMjg3NCIsCiAgICAgICAgICAgICJjMGI5OTkzNDZjYjMxMWViOWYyOTZhOGZlZDUwYzA2MyIKICAgICAgICBdCiAgICB9Cn0%3D

Sample Email Payloads

NOTE: You will need to base64 AND URL encode the full JSON object before sending it in the value of the ?data parameter.

Subscription Started

This email trigger will include all subscriptions created in checkout. An array of Subscriptions can be iterated over for looping.

{
  "token": "<YOUR_PUBLIC_KEY>",
  "event": "<YOUR_EMAIL_EVENT>",
  "properties": {
    "$event_id": "db376576-b2e5-482d-81bc-7b1d638d0853",
    "SubscriberKey": "nicholas.bundy@ordergroove.com",
    "EmailAddress": "nicholas.bundy@ordergroove.com",
    "FIRST_NAME": "Nicholas",
    "LAST_NAME": "Bundy",
    "LOCALE": "en-us",
    "MERCHANT_USER_ID": "4505097502877",
    "SUBSCRIPTIONS": [
      {
        "SUBSCRIPTION_PRODUCT_NAME": "ABC",
        "SUBSCRIPTION_PRICE": 40.00,
        "SUBSCRIPTION_PUBLIC_ID": "4ac88d88918a11eb817e6a034418c845",
        "SUBSCRIPTION_PRODUCT_URL": "https://test123abc.myshopify.com/products/abc",
        "SUBSCRIPTION_FREQUENCY": "1Month",
        "SUBSCRIPTION_PRODUCT_SKU": "ABC123",
        "SUBSCRIPTION_QTY": 1,
        "SUBSCRIPTION_PRODUCT_IMG_URL": "https://test123abc.myshopify.com/products/abc.jpg",
      },
      {
        "SUBSCRIPTION_PRODUCT_NAME": "DEF",
        "SUBSCRIPTION_PRICE": 12.00,
        "SUBSCRIPTION_PUBLIC_ID": "4b7173bc918a11eb817e6a034418c845",
        "SUBSCRIPTION_PRODUCT_URL": "https://test123abc.myshopify.com/products/def",
        "SUBSCRIPTION_FREQUENCY": "1Month",
        "SUBSCRIPTION_PRODUCT_SKU": "DEF123",
        "SUBSCRIPTION_QTY": 1,
        "SUBSCRIPTION_PRODUCT_IMG_URL": "https://test123abc.myshopify.com/products/def.jpg",
      }
    ]
  },
  "customer_properties": {
    "$email": "nicholas.bundy+nickb@ordergroove.com",
    "customer_id": "698008",
    "og_subscription_ids": [
      "4ac88d88918a11eb817e6a034418c845",
      "4b7173bc918a11eb817e6a034418c845"
    ]
  }
}

Subscription Canceled

{
  "token": "<YOUR_PUBLIC_KEY>",
  "event": "<YOUR_EMAIL_EVENT>",
  "properties": {
    "$event_id": "db376576-b2e5-482d-81bc-7b1d638d0853",
    "SubscriberKey": "nicholas.bundy@ordergroove.com",
    "EmailAddress": "nicholas.bundy@ordergroove.com",
    "FIRST_NAME": "Nicholas",
    "LAST_NAME": "Bundy",
    "LOCALE": "en-us",
    "MERCHANT_USER_ID": "4505097502877",
    "SUBSCRIPTION_PUBLIC_ID": "c0b999346cb311eb9f296a8fed50c063",
    "SUBSCRIPTION_PRODUCT_NAME": "ABC",
    "SUBSCRIPTION_PRODUCT_SKU": "ABC123",
    "SUBSCRIPTION_PRODUCT_URL": "https://test123abc.myshopify.com/products/abc",
    "SUBSCRIPTION_PRODUCT_IMG_URL": "https://test123abc.myshopify.com/products/abc.jpg",
    "SHIPPING_ADDRESS_1": "1234 Gonzales St",
    "SHIPPING_ADDRESS_2": "",
    "SHIPPING_ADDRESS_TOWN": "Nashville",
    "SHIPPING_ADDRESS_STATE": "TX",
    "SHIPPING_ADDRESS_ZIP": "37214",
    "SHIPPING_ADDRESS_COUNTRY_CODE": "US",
    "SHIPPING_ADDRESS_PHONE": "7372072546",
    "SHIPPING_ADDRESS_FAX": null,
    "SHIPPING_ADDRESS_COMPANY_NAME": null,
  },
  "customer_properties": {
    "$email": "nicholas.bundy@ordergroove.com",
    "customer_id": "4505097502877",
    "og_subscription_ids": [
      "c0b999346cb311eb9f296a8fed50c063"
    ]
  }
}

Subscription Canceled - Item Discontinued

{
  "token": "<YOUR_PUBLIC_KEY>",
  "event": "<YOUR_EMAIL_EVENT>",
  "properties": {
    "$event_id": "db376576-b2e5-482d-81bc-7b1d638d0853",
    "SubscriberKey": "nicholas.bundy@ordergroove.com",
    "EmailAddress": "nicholas.bundy@ordergroove.com",
    "FIRST_NAME": "Nicholas",
    "LAST_NAME": "Bundy",
    "LOCALE": "en-us",
    "MERCHANT_USER_ID": "4505097502877",
    "SUBSCRIPTION_PUBLIC_ID": "c0b999346cb311eb9f296a8fed50c063",
    "SUBSCRIPTION_PRODUCT_NAME": "ABC",
    "SUBSCRIPTION_PRODUCT_SKU": "ABC123",
    "SUBSCRIPTION_QTY": 1,
    "SUBSCRIPTION_PRODUCT_URL": "https://test123abc.myshopify.com/products/abc",
    "SUBSCRIPTION_PRODUCT_IMG_URL": "https://test123abc.myshopify.com/products/abc.jpg"
  },
  "customer_properties": {
    "$email": "nicholas.bundy@ordergroove.com",
    "customer_id": "4505097502877",
    "og_subscription_ids": [
      "c0b999346cb311eb9f296a8fed50c063"
    ]
  }
}

Subscription Reactivated

{
  "token": "<YOUR_PUBLIC_KEY>",
  "event": "<YOUR_EMAIL_EVENT>",
  "properties": {
    "$event_id": "db376576-b2e5-482d-81bc-7b1d638d0853",
    "SubscriberKey": "nicholas.bundy@ordergroove.com",
    "EmailAddress": "nicholas.bundy@ordergroove.com",
    "FIRST_NAME": "Nicholas",
    "LAST_NAME": "Bundy",
    "LOCALE": "en-us",
    "MERCHANT_USER_ID": "4505097502877",
    "SUBSCRIPTION_PUBLIC_ID": "c0b999346cb311eb9f296a8fed50c063",
    "SUBSCRIPTION_PRODUCT_NAME": "ABC",
    "SUBSCRIPTION_PRODUCT_SKU": "ABC123",
    "SUBSCRIPTION_PRICE": 36.00,
    "NEXT_ORDER_DATE": "2021-04-30",
    "SUBSCRIPTION_QTY": 1,
    "SUBSCRIPTION_PRODUCT_URL": "https://test123abc.myshopify.com/products/abc",
    "SUBSCRIPTION_PRODUCT_IMG_URL": "https://test123abc.myshopify.com/products/abc.jpg",
    "SUBSCRIPTION_FREQUENCY": "1 Month",
    "SHIPPING_FIRST_NAME": "John",
    "SHIPPING_LAST_NAME": "Doe",
    "SHIPPING_ADDRESS_1": "1234 Gonzales St",
    "SHIPPING_ADDRESS_2": "",
    "SHIPPING_ADDRESS_TOWN": "Nashville",
    "SHIPPING_ADDRESS_STATE": "TX",
    "SHIPPING_ADDRESS_ZIP": "37214",
    "SHIPPING_ADDRESS_COUNTRY_CODE": "US",
    "SHIPPING_ADDRESS_PHONE": "7372072546",
    "SHIPPING_ADDRESS_FAX": null,
    "SHIPPING_ADDRESS_COMPANY_NAME": null
  },
  "customer_properties": {
    "$email": "nicholas.bundy@ordergroove.com",
    "customer_id": "4505097502877",
    "og_subscription_ids": [
      "c0b999346cb311eb9f296a8fed50c063"
    ]
  }
}

Order Reminder

{
    "token": "<YOUR_PUBLIC_KEY>",
    "event": "<YOUR_EMAIL_EVENT>",
    "properties": {
        "$event_id": "db376576-b2e5-482d-81bc-7b1d638d0853",
        "SubscriberKey": "nicholas.bundy@ordergroove.com",
        "EmailAddress": "nicholas.bundy@ordergroove.com",
        "FIRST_NAME": "Nicholas",
        "LAST_NAME": "Bundy",
        "LOCALE": "en-us",
        "MERCHANT_USER_ID": "4505097502877",
        "ORDER_TOTAL_SAVINGS": 13.00,
        "ORDER_PLACE_DATE_SHORT": "04/30/2021",
        "ORDER_SHIPPING": 117.00,
        "ORDER_SUBTOTAL": 117.00,
        "ACTION_URL": {},
        "ITEMS": [
            {
                "ITEM_PRODUCT_NAME": "ABC",
                "ITEM_PRODUCT_SKU": "ABC123",
                "ITEM_QTY": 9,
                "ITEM_SUBSCRIPTION_PRICE": 9.00,
                "ITEM_PRODUCT_URL": "https://test123abc.myshopify.com/products/abc",
                "ACTION_URL": {},
                "ITEM_PUBLIC_ID": "21584744665711ebb3362e3eca2b08f1",
                "ITEM_TOTAL": 81.00,
                "ITEM_PRODUCT_IMG_URL": "https://cdn.shopify.com/s/files/abc.jpg"
            },
            {
                "ITEM_PRODUCT_NAME": "DEF",
                "ITEM_PRODUCT_SKU": "DEF123",
                "ITEM_QTY": 9,
                "ITEM_SUBSCRIPTION_PRICE": 9.00,
                "ITEM_PRODUCT_URL": "https://test123abc.myshopify.com/products/def",
                "ACTION_URL": {},
                "ITEM_PUBLIC_ID": "21584744665711ebb3362e3eca2b08f1",
                "ITEM_TOTAL": 81.00,
                "ITEM_PRODUCT_IMG_URL": "https://cdn.shopify.com/s/files/def.jpg"
            }
        ],
        "ORDER_TOTAL": 117.00,
        "ORDER_PUBLIC_ID": "21573d04665711ebb3362e3eca2b08f1",
        "ORDER_PLACE_DATE_LONG": "Fri 30 April 2021",
        "SHIPPING_FIRST_NAME": "Nicholas",
        "SHIPPING_LAST_NAME": "Bundy",
        "SHIPPING_ADDRESS_1": "75 Broad St",
        "SHIPPING_ADDRESS_2": "Floor 23",
        "SHIPPING_ADDRESS_TOWN": "New York",
        "SHIPPING_ADDRESS_STATE": "NY",
        "SHIPPING_ADDRESS_ZIP": "10004",
        "SHIPPING_ADDRESS_COUNTRY_CODE": "US",
        "SHIPPING_ADDRESS_PHONE": "323-111-1111",
        "SHIPPING_ADDRESS_FAX": null,
        "SHIPPING_ADDRESS_COMPANY_NAME": null
    },
    "customer_properties": {
        "$email": "nicholas.bundy@ordergroove.com",
        "customer_id": "4505097502877",
        "og_order_id": "21573d04665711ebb3362e3eca2b08f1",
        "og_subscription_ids": [
            "e457916240b611eb8a27bc764e102874",
            "c0b999346cb311eb9f296a8fed50c063"
        ]
    }
}

Order Reminder With Skip Order Enabled

NOTE: The SKIP_ORDER URL will not work when testing. To test this functionality, Ordergroove must trigger this email from our backend in order to generate a unique token value for the customer and order.

This is a custom experience that must be purchased through Ordergroove.

{
  "token": "<YOUR_PUBLIC_KEY>",
  "event": "<YOUR_EMAIL_EVENT>",
  "properties": {
    "$event_id": "db376576-b2e5-482d-81bc-7b1d638d0853",
    "SubscriberKey": "nicholas.bundy@ordergroove.com",
    "EmailAddress": "nicholas.bundy@ordergroove.com",
    "FIRST_NAME": "Nicholas",
    "LAST_NAME": "Bundy",
    "LOCALE": "en-us",
    "MERCHANT_USER_ID": "4505097502877",
    "ORDER_TOTAL_SAVINGS": 13.00,
    "ORDER_PLACE_DATE_SHORT": "04/30/2021",
    "ORDER_SHIPPING": 117.00,
    "ORDER_SUBTOTAL": 117.00,
    "SHIPPING_FIRST_NAME": "Nicholas",
    "SHIPPING_LAST_NAME": "Bundy",
    "SHIPPING_ADDRESS_1": "75 Broad St",
    "SHIPPING_ADDRESS_2": "Floor 23",
    "SHIPPING_ADDRESS_TOWN": "New York",
    "SHIPPING_ADDRESS_STATE": "NY",
    "SHIPPING_ADDRESS_ZIP": "10004",
    "SHIPPING_ADDRESS_COUNTRY_CODE": "US",
    "SHIPPING_ADDRESS_PHONE": "323-111-1111",
    "SHIPPING_ADDRESS_FAX": null,
    "SHIPPING_ADDRESS_COMPANY_NAME": null
    "ACTION_URL": {
        "Skip_Order_URL": "https://www.test.com/skipdelivery?token=eyJ0cmFja2luZ19zb3VyY2UiOiAiZW1haWwiLCAidHJhY2tpbmdfZmxhdm9yIjogIjEtY2xpY2siLCAiZXhwZXJpZW5jZSI6ICJza2lwX29yZGVyIiwgImF1dGgiOiB7InB1YmxpY19pZCI6ICJjYTgwYjg3MDFkMjcxMWViYTE5NWJjNzY0ZTEwYjk3MCIsICJzaWciOiAiMnYwK29ZQjFKQmlVRWV4UkdzWk5ieU5Ec05aczQ0R3c0QXlZcDhCc2dQcz0iLCAidHMiOiAxNjE5MjA1MTE5LCAidHJ1c3RfbGV2ZWwiOiAicmVjb2duaXplZCIsICJzaWdfZmllbGQiOiAiNDUwNTA5NzUwMjg3NyJ9LCAicmVzb3VyY2VfaWQiOiAiMjE1NzNkMDQ2NjU3MTFlYmIzMzYyZTNlY2EyYjA4ZjEifQ%3D%3D"
    },
    "ITEMS": [
      {
        "ITEM_PRODUCT_NAME": "ABC",
        "ITEM_PRODUCT_SKU": "ABC123",
        "ITEM_QTY": 9,
        "ITEM_SUBSCRIPTION_PRICE": 9.00,
        "ITEM_PRODUCT_URL": "https://test123abc.myshopify.com/products/abc",
        "ITEM_PUBLIC_ID": "21584744665711ebb3362e3eca2b08f1",
        "ITEM_TOTAL": 81.00,
        "ITEM_PRODUCT_IMG_URL": "https://test123abc.myshopify.com/products/abc.jpg",
        "ACTION_URL": {}
      },
      {
        "ITEM_PRODUCT_NAME": "DEF",
        "ITEM_PRODUCT_SKU": "DEF123",
        "ITEM_QTY": 1,
        "ITEM_SUBSCRIPTION_PRICE": 36.00,
        "ITEM_PRODUCT_URL": "https://test123abc.myshopify.com/products/def",
        "ACTION_URL": {},
        "ITEM_PUBLIC_ID": "485dfb889b5211eb95812eef5217a0c0",
        "ITEM_TOTAL": 36.00,
        "ITEM_PRODUCT_IMG_URL": "https://test123abc.myshopify.com/products/abc.jpg"
      }
    ],
    "ORDER_TOTAL": 117.00,
    "ORDER_PUBLIC_ID": "21573d04665711ebb3362e3eca2b08f1",
    "ORDER_PLACE_DATE_LONG": "Fri 30 April 2021"
  },
  "customer_properties": {
    "$email": "nicholas.bundy@ordergroove.com",
    "customer_id": "4505097502877",
    "og_order_id": "21573d04665711ebb3362e3eca2b08f1",
    "og_subscription_ids": [
      "e457916240b611eb8a27bc764e102874",
      "c0b999346cb311eb9f296a8fed50c063"
    ]
  }
}

Out of Stock Day 1, 15, and 30

{
  "token": "<YOUR_PUBLIC_KEY>",
  "event": "<YOUR_EMAIL_EVENT>",
  "properties": {
    "$event_id": "db376576-b2e5-482d-81bc-7b1d638d0853",
    "SubscriberKey": "nicholas.bundy@ordergroove.com",
    "EmailAddress": "nicholas.bundy@ordergroove.com",
    "FIRST_NAME": "Nicholas",
    "LAST_NAME": "Bundy",
    "LOCALE": "en-us",
    "MERCHANT_USER_ID": "4505097502877",
    "SUBSCRIPTION_QTY": 9,
    "SUBSCRIPTION_PRODUCT_NAME": "ABC",
    "SUBSCRIPTION_PRODUCT_SKU": "ABC123",
    "CARD_TYPE": "Visa",
    "SUBSCRIPTION_PUBLIC_ID": "e457916240b611eb8a27bc764e102874",
    "ORDER_PUBLIC_ID": "21573d04665711ebb3362e3eca2b08f1",
    "CARD_EXPIRE": "05/2024",
    "SHIPPING_FIRST_NAME": "Nicholas",
    "SHIPPING_LAST_NAME": "Bundy",
    "SHIPPING_ADDRESS_1": "75 Broad St",
    "SHIPPING_ADDRESS_2": "Floor 23",
    "SHIPPING_ADDRESS_TOWN": "New York",
    "SHIPPING_ADDRESS_STATE": "NY",
    "SHIPPING_ADDRESS_ZIP": "10004",
    "SHIPPING_ADDRESS_COUNTRY_CODE": "US",
    "SHIPPING_ADDRESS_PHONE": "323-111-1111",
    "SHIPPING_ADDRESS_FAX": null,
    "SHIPPING_ADDRESS_COMPANY_NAME": null
  },
  "customer_properties": {
    "$email": "nicholas.bundy@ordergroove.com",
    "customer_id": "4505097502877",
    "og_order_id": "21573d04665711ebb3362e3eca2b08f1",
    "og_subscription_ids": [
      "e457916240b611eb8a27bc764e102874"
    ]
  }
}

Discontinued Product - Swap With Replacement (Subscription)

{
  "token": "<YOUR_PUBLIC_KEY>",
  "event": "<YOUR_EMAIL_EVENT>",
  "properties": {
    "$event_id": "db376576-b2e5-482d-81bc-7b1d638d0853",
    "SubscriberKey": "nicholas.bundy@ordergroove.com",
    "EmailAddress": "nicholas.bundy@ordergroove.com",
    "FIRST_NAME": "Nicholas",
    "LAST_NAME": "Bundy",
    "LOCALE": "en-us",
    "MERCHANT_USER_ID": "4505097502877",
    "SUBSCRIPTION_QTY": 1,
    "SOURCE_PRODUCT_NAME": "Product name 1",
    "SOURCE_PRODUCT_PRICE": 9.99,
    "SOURCE_PRODUCT_IMG_URL": "https://www.url.com/1.png",
    "SOURCE_PRODUCT_URL": "https://www.url.com/product_1",
    "SOURCE_PRODUCT_SKU": "testsku"
    "TARGET_PRODUCT_NAME": "Product name 2",
    "TARGET_PRODUCT_PRICE": 8.99,
    "TARGET_PRODUCT_IMG_URL": "https://www.url.com/2.png",
    "TARGET_PRODUCT_URL": "https://www.url.com/product_2",
    "TARGET_PRODUCT_SKU": "testsku2"
  },
  "customer_properties": {
    "$email": "nicholas.bundy@ordergroove.com",
    "customer_id": "4505097502877",
    "og_subscription_ids": [
      "c0b999346cb311eb9f296a8fed50c063"
    ]
  }
}

Discontinued Product - Swap With Replacement (One-Time Item)

{
  "token": "<YOUR_PUBLIC_KEY>",
  "event": "<YOUR_EMAIL_EVENT>",
  "properties": {
    "$event_id": "db376576-b2e5-482d-81bc-7b1d638d0853",
    "SubscriberKey": "nicholas.bundy@ordergroove.com",
    "EmailAddress": "nicholas.bundy@ordergroove.com",
    "FIRST_NAME": "Nicholas",
    "LAST_NAME": "Bundy",
    "LOCALE": "en-us",
    "MERCHANT_USER_ID": "4505097502877",
    "SUBSCRIPTION_QTY": 1,
    "SOURCE_PRODUCT_NAME": "Product name 1",
    "SOURCE_PRODUCT_PRICE": 9.99,
    "SOURCE_PRODUCT_IMG_URL": "https://www.url.com/1.png",
    "SOURCE_PRODUCT_URL": "https://www.url.com/product_1",
    "SOURCE_PRODUCT_SKU": "testsku"
    "TARGET_PRODUCT_NAME": "Product name 2",
    "TARGET_PRODUCT_PRICE": 8.99,
    "TARGET_PRODUCT_IMG_URL": "https://www.url.com/2.png",
    "TARGET_PRODUCT_URL": "https://www.url.com/product_2",
    "TARGET_PRODUCT_SKU": "testsku2"
  },
  "customer_properties": {
    "$email": "nicholas.bundy@ordergroove.com",
    "customer_id": "4505097502877",
    "og_subscription_ids": []
  }
}

Order Not Placed - Credit Card Issue

TBD
Order Not Placed - Credit Card Expired

TBD

Order Not Placed - Generic Issue

TBD

Order Not Placed - Paypal Issue

TBD

Credit Card Expiration Warning

TBD

AI Churn Prevention

{
    "token": "<YOUR_PUBLIC_KEY>",
    "event": "<YOUR_EMAIL_EVENT>",
    "properties": {
        "$event_id": "db376576-b2e5-482d-81bc-7b1d638d0853",
        "SubscriberKey": "nicholas.bundy@ordergroove.com",
        "EmailAddress": "nicholas.bundy@ordergroove.com",
        "FIRST_NAME": "Nicholas",
        "LAST_NAME": "Bundy",
        "LOCALE": "en-us",
        "MERCHANT_USER_ID": "4505097502877",
        "ORDER_TOTAL_SAVINGS": 13.00,
        "ORDER_PLACE_DATE_SHORT": "04/30/2021",
        "ORDER_SHIPPING": 117.00,
        "ORDER_SUBTOTAL": 117.00,
        "ACTION_URL": {},
        "ITEMS": [
            {
                "ITEM_PRODUCT_NAME": "ABC",
                "ITEM_PRODUCT_SKU": "ABC123",
                "ITEM_QTY": 9,
                "ITEM_SUBSCRIPTION_PRICE": 9.00,
                "ITEM_PRODUCT_URL": "https://test123abc.myshopify.com/products/abc",
                "ACTION_URL": {},
                "ITEM_PUBLIC_ID": "21584744665711ebb3362e3eca2b08f1",
                "ITEM_TOTAL": 81.00,
                "ITEM_PRODUCT_IMG_URL": "https://cdn.shopify.com/s/files/abc.jpg"
            },
            {
                "ITEM_PRODUCT_NAME": "DEF",
                "ITEM_PRODUCT_SKU": "DEF123",
                "ITEM_QTY": 9,
                "ITEM_SUBSCRIPTION_PRICE": 9.00,
                "ITEM_PRODUCT_URL": "https://test123abc.myshopify.com/products/def",
                "ACTION_URL": {},
                "ITEM_PUBLIC_ID": "21584744665711ebb3362e3eca2b08f1",
                "ITEM_TOTAL": 81.00,
                "ITEM_PRODUCT_IMG_URL": "https://cdn.shopify.com/s/files/def.jpg"
            }
        ],
        "ORDER_TOTAL": 117.00,
        "ORDER_PUBLIC_ID": "21573d04665711ebb3362e3eca2b08f1",
        "ORDER_PLACE_DATE_LONG": "Fri 30 April 2021",
        "SHIPPING_FIRST_NAME": "Nicholas",
        "SHIPPING_LAST_NAME": "Bundy",
        "SHIPPING_ADDRESS_1": "75 Broad St",
        "SHIPPING_ADDRESS_2": "Floor 23",
        "SHIPPING_ADDRESS_TOWN": "New York",
        "SHIPPING_ADDRESS_STATE": "NY",
        "SHIPPING_ADDRESS_ZIP": "10004",
        "SHIPPING_ADDRESS_COUNTRY_CODE": "US",
        "SHIPPING_ADDRESS_PHONE": "323-111-1111",
        "SHIPPING_ADDRESS_FAX": null,
        "SHIPPING_ADDRESS_COMPANY_NAME": null
    },
    "customer_properties": {
        "$email": "nicholas.bundy@ordergroove.com",
        "customer_id": "4505097502877",
        "og_order_id": "21573d04665711ebb3362e3eca2b08f1",
        "og_subscription_ids": [
            "e457916240b611eb8a27bc764e102874",
            "c0b999346cb311eb9f296a8fed50c063"
        ]
    }
}