Create a campaign for Subscription Purchases


To create a campaign for subscription purchases:
  • In your Yotpo Loyalty & Referrals admin, go to Program > Earning Points
  • Click the Start a New Campaign button at the top
  • Choose the Points for Subscription Purchases campaign.
This campaign will reward shoppers for recurring orders processed via Ordergroove. Recurring subscription orders will earn points only on this campaign and are automatically excluded from the regular Points for Purchases campaign.

Campaign Settings

Below is an overview of the campaign settings:

  • The amount of points the customer earns is…: Here, you can choose whether to reward the customer with a fixed amount of points per recurring order or to reward them based on the product they purchased. Some fields on the setup change depending on the type of reward that you choose. If you select:
    • A fixed amount: You will see a Reward Amount setting where you can set the ratio of points per $1 by the customer.
    • Based on the product purchased by the customer: Fill in the product IDs and points per product ratio in the following format - 1:100, 2:150, etc.

  • Campaign Name: This is the name of the campaign as it appears on the rewards pop-up or rewards page. By default, the name is set to "Subscription purchase," and you may change it according to your preference.

  • Reward Text: The text that usually appears under the title and shows the customer what they will receive if they participate in the campaign. The rewards text will also be reflected in the Rewards History.
    • Note: Make sure that the reward text matches your chosen reward as it will not change automatically when you change the reward settings.

  • Description Text: The text that appears after a customer clicks on the campaign via the rewards page or Earning Points module. It provides a brief idea of how a reward can be earned.

  • Icon: The default icon for the campaign is a fa-dollar. You can replace it with any other Font Awesome icon.

  • Required Product IDs: This setting will require any order to include specific products to qualify for the reward.

  • Required Product Tags: This setting will require any order to include specific product tags to qualify for the reward.

  • If using required Products, what should we reward?: This will allow you to choose whether to reward the total amount of an order that includes the required product, to reward the total amount spent ONLY for the required product within an order, until it reaches the total goal spent, with either a single or separate purchase.

  • Exclude or Include specific customer tags: This selection allows you to limit the campaign to specific customers.

  • Customer Tags: A label that you create in your e-commerce platform to filter or group customers according to specific criteria. When this setting is populated, it will only make the campaign available or unavailable to the customers with the specific customer tag.

  • Exclude or Include specific order tags: This selection allows you to limit the campaign to specific order tags.

  • Order Tags: These are tags that you can create, usually within your eCommerce platform, to group together and mark defined orders. For example, Christmas Special, Employee gifts, etc.

  • Restrict Campaign to Customers With Certain Number of Orders: This is where you can set a minimum number of orders to qualify for the campaign. You may choose to make this campaign applicable only for customers who purchased either an exact, less than, or greater number of orders.


Customer Redemption

Now that you've set up the campaign for how customers earn points, you need to set up how they redeem points. We go into further detail about this topic here.