Benchmarks are data-driven comparisons that show how your subscription program performs relative to industry averages. They provide context for key metrics like retention rates, growth, and cancellations by showing you where you stand against similar businesses.
By comparing your data against these industry standards, you can quickly identify areas where you're excelling and opportunities for improvement.
Benchmark Benefits
Gain Broader Comparative Insight
You’re not limited to comparing with just your own industry—you can explore across industries and company sizes, uncovering high-performing tactics you might not otherwise see.
Spot Growth Opportunities
You’ll know exactly where you're falling short—be it AOV, conversion, or retention—so you can set aspirational yet achievable goals and close those gaps.
Strengthen Strategic Decision-Making
With benchmarks, you aren’t guessing—your subscription program decisions are grounded in real-world context, enhancing ROI.
Get Tailored, Actionable Advice
When a metric is underperforming, you’ll receive targeted guidance to help improve your results. Just click Advice to see recommendations and related Academy resources.
How Ordergroove Calculates Benchmarks
We calculate benchmarks using anonymized data from across the Ordergroove network—not general market data. This ensures the industry averages you see are highly relevant and accurate for your business. To preserve merchant privacy, benchmarks are only shown when there’s sufficient data available for a given filter combination.
Filtering and Fine-Tuning
You can filter all available metrics by:
- Industry
- Revenue
- Average Order Value (AOV)
- # of Active Subscriptions
- Months working with subscriptions
- Months live on Ordergroove
Note: You can apply up to two filters at once.
Metrics Available
There are currently 8 benchmark metrics available. They’re grouped into two categories based on how your store compares to the industry average:
- Needs Improvement: Your store is performing below the industry average.
- Keep it Up: Your store is meeting or exceeding the industry average.
Keep in mind: Every business is different. Even within the same industry, merchants may have unique goals, strategies, and customer bases. Benchmarks represent an average—but no single business is truly “average.” Use them as a guide, not a strict standard.
- New subscriber growth rate: The rate at which your new subscribers are getting added to the subscription program from the time period selected to the previous time period.
- New subscription growth rate: The rate at which your new subscriptions are getting added to the subscription program from the time period selected to the previous time period.
- New revenue growth rate: The rate at which your new revenue is growing from the the time period selected to the previous time period.
- Recurring revenue growth rate: The rate at which your recurring revenue is growing from the the time period selected to the previous time period.
- Subscription cancellation rate: The number of cancelled subscriptions divided by the total number of active subscriptions in the selected time period.
- Rejection rate: The percentage of orders rejected relative to all orders sent for placement. Orders are pending until retry attempts are completed and then counted as either rejected or recovered.
- 1st order retention rate: The % of subscriptions that were retained after the first recurring order. This means the subscriber also received their initial order.
- 2nd order retention rate: The % of subscriptions that were retained after the second recurring order. This means the subscriber also received their initial order.
Improve Metrics with Tailored Advice
Ordergroove provides custom tailored advice for each of the metrics under Needs Improvement. Click Advice for actionable tips and Academy Articles.