Designing a Subscription Logo/Icon

This Article Contains The Following Sections:


Overview

As part of your program design and marketing campaign, you should design a unique icon for your subscription program. This creates an identifiable and eye-catching way to represent the program across your site and builds up program identity. 


Design Suggestions

We suggest including the following as part of your icon design:

  • Your company name/logo
  • The name of your subscription program
  • Some visualization of subscription, like cyclical arrows


Where to Place Your Icon

Once you have your icon finalized, you should put it in high visibility locations across your site, including:

  • PDP with subscription enrollment
  • Subscription program landing page (learn more here)
  • Site banners and homepage
  • Navigation and flyouts
  • Emails and email banners
  • Paid marketing
  • Subscription Manager page above Ordergroove injected content   


Subscription Program Logo/Icon Examples

logo1.jpg

Program Name: Kiehl’s Auto-Replenish

logo2.jpg

Program Name: Tractor Supply Autoship

logo4.jpg

Program Name: Pet Supermarket AutoShip & Save

logo3.jpg

Program Name: Swanson My Auto Delivery

logo6.jpg

Program Name: The Art of Shaving Replenishment Service


Subscription Program Logo/Icon Placements

logo7.jpg

Program Name: Kiehl’s Auto Replenish Landing Page

logo8.jpg

Program Name: Tractor Supply site homepage

logo9.jpg

Program Name: Tractor Supply PDP