Ordergroove Terminology Glossary

Throughout your interactions with Ordergroove, you may read or hear a number of different unfamiliar terms and acronyms.
This glossary may help clear up any confusion you may have about their meanings and definitions.

Acronym Term Definition
A/B A/B Testing A methodology of using randomized experiments with two variants, A and B, which are the control and treatment in the controlled experiment.
ADP Auto-Delivery Program A name often used to describe a subscription program.
AM Acquisition Marketing Marketing efforts focused on gaining new customers.
aMSI Adaptive My Subscriptions Interface See "Subscription Manager".
AOV Average Order Value (Total Recurring Revenue within a timeframe)/(Number of orders within the same time frame); This shows the average order value in a timeframe and can be used to help indicate if efforts to increase basket size for subscriptions are working.
API Application Program Interface An application program interface (API) is a set of routines, protocols, and tools for building software applications. Basically, an API specifies how software components should interact. Additionally, APIs are used when programming graphical user interface (GUI) components. A good API makes it easier to develop a program by providing all the building blocks. A programmer then puts the blocks together.
AR Activation Revenue Revenue generated on initial subscription orders/sign-ups.
AS Active Subscribers Count of subscribers with 1+ active subscriptions at a specific time (# subscribers created - # of subscribers with no active subscriptions)
AS Active Subscriptions Count of active subscriptions at a specific time (total subscriptions created - total subscriptions canceled)
ASF Average Subscription Frequency The average frequency of all subscriptions created in a given time period
ASV Active Subscription Value Sum of order total for all future orders, keeping in mind that we have one future order for each active subscription.
BMSM or SMSM Buy More, Save More -- Subscribe More, Save More Offering a higher incentive to a customer based on the number of active subscriptions. This encourages creating more subscriptions in order to save more per item (ex. subscribe to 1 item get 10% off, subscribe to 2 items get 15% off).
BOPUS Buy Online Pick Up In-Store The delivery option that allows a customer to purchase their order online and pick up their order in the store of their choosing.
CAC Customer Acquisition Cost Customer Acquisition Cost = (# of new clients acquired)/total sales and marketing costs.
CAC Payback Customer Acquisition Cost Payback Length of time during client lifecycle where CAC is paid back.
CLV Customer Lifetime Value A) the dollar value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship B) a prediction of the net profit attributed to the entire future relationship with a customer C) (Revenue - Gross Margin)/Churn Rate.
CM Cheetah Mail An email service provider utilized by Ordergroove.
CMS Content Management System A software system used to manage content on a webpage.
CR Conversion Rate Numbers of subscriptions that were created divided by the total number of purchases for subscription eligible items
CRM Customer Relationship Management CRM is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
CSA Customer Service Agent A client employee who manages their customers.
CTA Call To Action Any button that initiates an "action" on a website (e.g. Add to Cart, Change Order Date, etc).
DR Disaster Recovery Clients are interested in knowing our Disaster recovery plan/strategy while working with us
(in terms of data and infrastructure).
DTC Direct to Consumer Promoting a product straight from the seller to the consumer.
ECG Existing Client Growth A business approach that focuses on keeping existing customers happy which in turn increases profit.
ECG MRR Existing Client Growth Monthly Recurring Revenue Monthly recurring revenue to OrderGroove due to existing client growth.
ESP Email Service Provider A company that offers email marketing or bulk email services such as SendGrid, Mail Chimp, Marketo, CheetahMail, or Constant Contact.
ETL Extract Transform Load Extract, Transform, Load (ETL) refers to a process in database usage and especially in data warehousing.
FRS Functional Requirement Specification A document that specifies all programs, business rules, and technical assignments to complete the integration.
GMV Gross Merchandise Value The total of activation and recurring revenue within a given period of time.
GMV Gross Merchandise Volume Gross Merchandise Volume (the total value of merchandise sold over a given period of time).
GTM Go to Market An action plan that specifies how a company will reach target customers and achieve a competitive advantage.
GWP Gift with Purchase An item given to a customer with the purchase of another item or subscription (ex. Free lipstick sample when you subscribe to 1 or more items).
IG Integration Guide A guide to client developers to integrate into Ordergroove's platform.
IOI Initial Order Incentive An incentive given to a customer for signing up for a subscription.
IU Instant Upsell (Impulse Upsell) The ability for a subscriber to add additional items to their upcoming order, either one time or as a subscription. If it is enabled on the site and the subscriber is logged in to their account, they will see a different experience where the offer typically appears. This feature is used to increase convenience for the subscriber as well as increase the basket size of their subscription orders.
LOE Level of Effort The effort required to complete a task or project. Often expressed in hours, or development points.
LP Landing Page A page on your website that a visitor may enter onto.
MRR Monthly Recurring Revenue Revenue generated from successful recurring orders.
MSI (now Subscription Manager) My Subscriptions Interface -- Now Subscription Manager The Interface on a client's 'My Account' page that allows the customer to manage their subscriptions.
NPS Net Promoter Score A management tool that can be used to gauge the loyalty of your customer relationships.
OG Ordergroove Shorthand for Ordergroove.
OMS Order Management System A software system used in a number of industries for order entry and processing.
OOS Out of Stock Products not available.
OP Order Placement Process in which Ordergroove submits subscription orders to clients on behalf of the subscribers.
PCD Program Configuration Document A client-facing document used to capture decisions to power a relationship commerce program.
PCI-DSS Payment Card Industry Data Security Standard Often referred to as "PCI", it's an information security standard for organizations that handle payment information.
PDP Product Detail Page The main detail page for a product on a website. This is the first place that most subscribers see the ability to sign up for a subscription.
PF Product Feed The product catalog sent by the client to Ordergroove in a feed to inform Ordergroove about the client's products.
PII Personally Identifiable Information Anything that can identify an individual user (e.g. name, address, email, etc.). OG encrypts PII at transit and at rest.
PP Product Penetration % of eligible products with subscriptions attached.
PP Purchase Post The post and payload sent from the client's eCommerce platform to Ordergroove to create a subscription record.
PSDF Product Specific Default Frequency Subscription frequency recommended by the client for a specific product (as opposed to a program-wide frequency that is not product specific)
PSE Products Subscription Enabled % of products enabled for subscription (eligibility)
QA Quality Assurance Testing done to ensure that the program implementation, or updates to the program implementation, are working properly.
QV Quick View A model that provides additional detail on a category page but does not take you to the PDP. There is an ability to add the subscription opt-in to this modal.
RC3 Relationship Commerce Control Center Ordergroove dashboard that allows you to manage subscriptions for your subscribers, review analytics data, and control aspects of your subscription program.
ROI Recurring Order Incentive Incentives provided for subscribers on their recurring subscription orders.
ROI Return On Investment The measurement of the gains of an investment compared to its cost.
RR Recurring Revenue Revenue generated from recurring subscription orders.
RR Retention Rate The Retention Rate is the inverse of the Churn Rate; (1 - Churn Rate).
SC Shopping Cart Shopping cart page that outlines all the items in a customer's order and total cost breakdown before making an official purchase.
SC Subscription Creation The post and payload sent from the client's eCommerce platform to Ordergroove to create a subscription record.
SFTP Secure File Transfer Protocol A file protocol for transferring large files over the web. It builds on the File Transfer Protocol (FTP) and includes Secure Shell (SSH) security components.
SI Systems Integrator A business that builds computing systems for clients by combining hardware, software, networking, and storage products from multiple vendors.
SKU Stock Keeping Unit A number assigned to a product by a retail store to identify the price, product options, and manufacturer of the merchandise.
Previously SMI Subscription Manager The Interface on a client's 'My Account' page that allows the customer to manage their subscriptions. Here customers are able to edit (skip orders, change order dates, update credit card info, etc) their subscription through their secured account.
SPS Shipments Per Subscription The number of shipments made to fulfill a particular subscription record.
SSH Secure Shell SSH is a cryptographic network protocol for operating network services securely over an unsecured network.
SSL Secure Sockets Layer SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.
TLS Transport Layer Security TLS are cryptographic protocols that provide communications security over a computer network.
UAT User Acceptance Testing Making sure that end-users are experiencing the offers, subscription flow, and MSI correctly. Done in staging.
WMS Warehouse Management System A software application, designed to support and optimize warehouse functionality and distribution center management.
  Churn Rate This is calculated by taking the number of canceled subscriptions in the time period divided by the average count of active subscriptions at the beginning and end of the month; refers to the % of subscriptions or subscribers that canceled as a % of your overall program base.
  Committed Subscription A subscription that requires the subscriber to commit to a certain number or orders or spend. This commitment usually comes with some sort of large incentive to do so, like a very steep discount on each order or a free gift that is worth a lot.
  Conversion (site-wide) Total orders on XYZ.com / site visits.
  Cross-Sell To sell a different product or service to an existing customer.
  Dunning Dunning is the process of methodically communicating with customers to ensure the collection of accounts receivable.
  Guided Selling An interface that leads a customer through a series of questions that guides them to a product or set of products that fits their preferences and needs.
  Incentive An additional value presented to the customer with the goal of increasing the conversion rate.
  Incrementality Positive delta between dollars spent of a buyer versus a subscriber within a defined time period.
  Offer An offer is a promotion or incentive used to entice a shopper to opt into a subscription(s) for a particular product.
  Page Tagging Small JavaScript code that our clients place on PDPs, SCs, QVs, LPs, etc so that Ordergroove content can be displayed.
  Recurring Order AOV The average order value of recurring orders.
  Recurring Orders Any subscription order that a subscriber receives following their initial activation order.
  Retention Marketing Marketing efforts focused on retaining current subscribers. This is often suggested when subscription churn is high.
  Subscriber A customer who signs up for a subscription. The subscriber can have more than one subscription.
  Subscriber Acquisition Marketing Marketing efforts focused on gaining new subscribers. This is often used when discussing ways to build up a subscription program.
  Subscriber Attrition Percentage of subscribers that left the program in a given time period (IE: 10% = 10 out of 100).
  Subscriber Conversion Percent of customers who signed up for at least one subscription that had the opportunity to sign up for a subscription.
  Subscriber Frequency The average # of times per year that a subscriber places an order
  Subscription Measured on an item level. If a customer signs up to receive a subscription for two different products, they will have two subscriptions.
  Subscription Activation Revenue Revenue generated on initial subscription orders from subscription creation that takes place on the client's site
  Subscription Content The offered content served to convert shoppers to subscribers
  Subscription Order A subscription order can have multiple subscription items scheduled to ship in one order
  Subscription Program A program that enables retailers to convert shoppers into loyal subscribers; Not to be described as auto-delivery, auto-replenishment, auto-reorder
  Subscriptions Activated # of subscriptions activated during fiscal month.
  Subscriptions Created The number of subscriptions created during a specified timeframe.
  Tokenization Process of replacing sensitive data with unique identification symbols that retain all the essential information about the data without compromising its security.
  Tooltip A message that appears when you click or hover your cursor over an icon, image, or hyperlink. Typically found on the PDP page to give more information/details about a product or service.
  Total Subscription Revenue New subscription revenue + recurring subscription revenue.
  Transactional Emails Automated emails that are triggered by specific user actions or "events." (ex. Order confirmation email or order canceled email).
  Zombie or Disengaged Subscription A disengaged subscription is one, while still active, has received 3+ consecutive recurring order rejections.