Overview
Virtual Bundles are a collection of subscription items that appear to be one item to your customers, but are actually managed as a series of individual items. This makes it painless for both you and your customers to manage their subscriptions and swap items.
You can offer preset, curated, virtual bundles or give your customers the opportunity to mix-and-match their own custom bundle. Allowing customers to choose gives you the opportunity to offer quantity-based promotions, such as offering 10% off when they add a third item to their order.
Bundle Benefits
Boost Subscriber LTV
More products means more opportunities to raise subscriber LTV. If subscribers are limited to only one product per purchase, there's only so much growth potential. When your customers subscribe to multiple items at once, it raises the average order value immediately, and boosts their LTV in the long run.
Personalized Experiences
Bundles offer enhanced value, personalization, and a better overall experience for your customers. By providing a variety of products at a lower price, curating personalized selections, and reducing decision fatigue, bundles keep subscribers engaged and spending more, and ultimately reducing churn.
Customer Retention
Virtual bundles give subscribers peak personalization by letting them choose the exact combination of products they want, preventing subscription fatigue and prolonging retention. Overstocked on one item in the bundle? No problem, the items are managed individually.
Bonafide offers custom-built Virtual Bundles. Customers add multiple items to their own bundle, and are encouraged to add more to hit a larger discount.
Virtual Bundles in Checkout
You can customize what the bundle looks like in checkout; it can continue to display as the individual components or the bundle containing them. When it comes time to modify the subscription or swap products, it'll act like a series of individual products instead.
Liz Earle offers a Personalized Skincare Routine. Customers pick several items to build a bundle; in checkout it shows up at one single product.
Getting Started
Creating this experience will require work from your development team or your technology partners using the Ordergroove API. If you would like to discuss possible customizations to this experience, please contact Ordergroove for a consultation.