Overview
Subscription bundles combine multiple products into one single, recurring subscription package. They can be customized based on your customer's individual preferences, providing a personalized and convenient shopping experience.
Types of Bundles
While we use the term bundle as a catch-all, there are four specific types of bundles we've seen succeed on Ordergroove:
- Fixed Kits: A non-changing bundle selected by the merchant.
- Build Your Own Box: Your customer selects a combination of items.
- Rotating Clubs: A subscription that changes contents each month, sometimes more often, curated by the merchant.
Bundle Benefits
Boost Subscriber LTV
More products means more opportunities to raise subscriber LTV. If subscribers are limited to only one product per purchase, there's only so much growth potential. When your customers subscribe to multiple items at once, it raises the average order value immediately, and boosts their LTV in the long run.
Personalized Experiences
Bundles offer enhanced value, personalization, and a better overall experience for your customers. By providing a variety of products at a lower price, curating personalized selections, and reducing decision fatigue, bundles keep subscribers engaged and spending more, and ultimately reducing churn.
Customer Retention
Build your own bundles give subscribers peak personalization by letting them choose the exact combination of products they want, preventing subscription fatigue and prolonging retention.
Getting Started
Bundles are currently available on all platforms except for BigCommerce, which is coming soon. Please reach out to your CSM or Ordergroove Support to get started.