The Enrollment drill down in your Analytics Overview dives into an overview of your subscribers and subscriptions. You can view total subscribers, subscriptions, enrollment rate, and more.
1 - New Subscribers
Displays the number of new subscription customers over the timeframe. This figure does not include recurring customers with past subscriptions.
2 - Total Active Subscribers
The total number of customers with at least one active subscription. This is counted at the end of the selected time period.
3 - Active subscribers by status
This chart shows a breakdown of active subscribers based on their subscriber status. They are counted at the start of the selected time period.
- New - Net new subscribers, these customers have no prior history or subscriptions with you
- Reactivated - Subscribers who previously had inactive or cancelled all of their subscriptions, then reactivated at least one of their previous subscriptions, on the same product
- Existing - Subscribers who already had an active subscription before the time period
- Cancelled - Subscribers who have cancelled all of their subscriptions. If they have at least one active subscription, they'll be counted in a different category.
4 - Subscriber counts
A weekly breakdown of your subscribers, split up by:
- Active subscribers at start
- New subscribers
- Cancelled subscribers
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Active subscribers at end
- Calculated by: Active subscribers at start + New Subscribers - Cancelled Subscribers
5 - Total active subscriptions
This chart depicts the number of customers with at least one active subscription, calculated at the end of the selected time period.
6 - Active subscriptions by status
Shows a breakdown of active subscriptions based on their status at the start of the selected time period.
Note: Reactivated Subscribers (from Active subscribers by status up top) and Reactivated Subscriptions here may not match. A previous subscriber has to reactivate the same product they had before to be counted as a reactivated subscription. For example:
- Luke has one subscription, to Dark Hot Chocolate, and cancels it.
- Luke later resubscribes to White Hot Chocolate a couple of months later.
- This counts 1 Reactivated Subscriber, but 0 Reactivated Subscriptions because Luke switched products.
7 - Subscription counts
This table displays a weekly breakdown of active subscribers:
- Active subscriptions at start
- Created subscriptions
- Cancelled subscriptions
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Active subscriptions at end
- Calculated by: Active subscriptions at start + Created subscriptions - Cancelled subscriptions
8 - Order Frequency
A visualization of all new subscriptions over a timeframe, broken down by the subscription frequency the subscriber chose during checkout. We display the number and percentage of total each frequency makes up the total number of subscriptions.
9 - % Subscription Enrollment Rate - Products Sub Eligible Chart
The percentage of eCommerce transactions/checkouts that contain new subscriptions, vs checkouts with only one-time products.
10 - % Subscription Enrollment Rate - Products Sub Eligible Table
A data breakdown used to calculate the chart in #9 above.