Understanding the Enrollment Analytics View

The Enrollment drill down in your Analytics Overview dives into an overview of your subscribers and subscriptions. You can view total subscribers, subscriptions, enrollment rate, and more.

 


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1 - New Subscribers

Displays the number of new subscription customers over the timeframe. This figure does not include recurring customers with past subscriptions.


2 - Customer Lifetime Value

The expected value of a new customer over their lifetime as a subscriber.


3 - Total Active Subscribers

The total number of customers with at least one active subscription. This is counted at the end of the selected time period.


4 - Active subscribers by status

This chart shows a breakdown of active subscribers based on their subscriber status. They are counted at the start of the selected time period.


5 - Subscriber counts

A weekly breakdown of your subscribers, split up by:

  • Active subscribers at start
  • New subscribers
  • Cancelled subscribers
  • Active subscribers at end 
    • Calculated by: Active subscribers at start + New Subscribers - Cancelled Subscribers

6 - Total active subscriptions

This chart depicts the number of customers with at least one active subscription, calculated at the end of the selected time period.


7 - Active subscriptions by status

Shows a breakdown of active subscriptions based on their status at the start of the selected time period.


8 - Subscription counts

This table displays a weekly breakdown of active subscribers:

  • Active subscriptions at start
  • Created subscriptions
  • Cancelled subscriptions
  • Active subscriptions at end
    • Calculated by: Active subscriptions at start + Created subscriptions - Cancelled subscriptions

9 - % Subscription Enrollment Rate - Products Sub Eligible

The percentage of eCommerce transactions/checkouts that contain new subscriptions, vs checkouts with only one-time products.


10 - % Subscription Enrollment Rate - Products Sub Eligible

A data breakdown used to calculate the chart in #9 above.