Add 1-Click Actions to Attentive Journeys

Reduce friction and frustration by giving your customers the opportunity to update their subscriptions with 1-Click actions. This guide will take you through what 1-Click is, how to add links to Attentive, and lists out all currently available actions.

How 1-Click Actions Work

1-Click actions are unique and secure URLs you can send to your customers through email and SMS messages. When clicked on, they will perform a specific pre-determined action such as reactivating a churned subscription.

Let’s follow the same example, say a customer wants to resubscribe to your product. Normally they would have to find your Subscription Manager on the store homepage, log in, locate the subscription, and click to reactivate it; or go through checkout again. With 1-Click actions, you can cut down all of those steps to just one: clicking on their unique URL.

What 1-Click URLs look like

1-Click actions piggyback off of Ordergroove’s API, so all of the URLs will look similar:

https://<STORE_URL>/?og_quick_action=<ACTION>&og_quick_action_token=<TOKEN_STRING>

• <STORE_URL>: Your store’s homepage or a different landing page you want to direct customers to after taking the action
• <ACTION>: The action that you want to perform, taken from the list below
• <TOKEN_STRING>: Generated by Ordergroove and stored in Attentive

Enabling 1-Click Actions for your store

<script type=“text/javascript” src=“https://static.ordergroove.com/<MERCHANT_PUBLIC_ID>/main.js”></script>”.

<script type=“text/javascript” src=“https://static.ordergroove.com/<MERCHANT_PUBLIC_ID>/main.js”></script>”.

Adding 1-Click Actions to Attentive

1-Click Actions can be added to Attentive Journeys and Campaigns, and can be used with automated Two-Way messaging.

Add 1-Click action to an email

1. Log in to Attentive. Open an existing email message you would like to add a 1-Click action to, or create a new one.
2. Add a new button to your email template.
3. Copy one of the sample code snippets listed below and paste it into the button’s URL field.
4. Replace <STORE_URL> with your store homepage.
5. Save and exit.

Add 1-Click action to an SMS message

1. Log in to Attentive. Open an existing SMS journey based on an Ordergroove trigger, or create a new one.
2. Add a text message step to the journey.
3. Click the link button at the bottom of the message editor.
4. In the popup, Copy one of the sample code snippets listed below and paste it into the Link URL section.
5. Replace <STORE_URL> with the URL of the tagged page you would like to redirect users to when they take an action.
6. Click Shorten and Insert URL.

Add 1-Click action to a two-way journey

1. Log in to Attentive. Open an existing SMS journey based on an Ordergroove trigger, or create a new one.
2. Add an auto-reply text message step to the journey.
3. Set up a keyword for your message.
4. In the keyword branch, add a text message step.
5. Click the link button at the bottom of the message editor.
6. In the popup, Copy one of the sample code snippets listed below and paste it into the Link URL section.
7. Replace <STORE_URL> with the URL of the tagged page you would like to redirect users to when they take an action.
8. Click Shorten and Insert URL.

Available 1-Click Actions

The following is a list of all available 1-Click Actions along with an example URL. 1-Click Actions is under active development, and this list will grow as we build out the program.

Delay Shipment

Delays a subscribers upcoming shipment by 14 days. The number of days to delay can optionally be overwritten as a URL parameter.

• Action: delay
• Sample Code (w/ on-site confirmation via Ordergroove JS):

https://<STORE_URL>/?og_quick_action=delay&og_delay_by=14&og_quick_action_token={{triggerEvent.custom['action_token']}}

• Fields:
  • og_delay_by=14: The amount of days to delay the shipment. You can replace 14 for a custom delay period.

• Sample Code (via API):

https://restapi.ordergroove.com/one_click/delay/?days={{days}}&token={{event.action_token}}

• Fields:
  • days={{days}}: The amount of days to delay the shipment. Replace {{days}} with an integer.

Skip Shipment

Cancels (skips) an order. If the order is associated with a subscription, the subsequent order will be created based on its set frequency.

• Action: skip
• Sample Code (w/ on-site confirmation via Ordergroove JS):

https://<STORE_URL>/?og_quick_action=skip&og_quick_action_token={{event.action_token}}

Reactivate Subscription

Reactivates a customer’s subscription. The first order date is set to the next day. The customer will get charged the next day, and will resume all previous subscription settings such as frequency and quantity.

• Action: reactivate
• Sample Code (w/ on-site confirmation via Ordergroove JS):

https://<STORE_URL>/?og_quick_action=reactivate&og_quick_action_token={{triggerEvent.custom['action_token']}}

• Sample Code (via API):

https://restapi.ordergroove.com/one_click/reactivate/?token={{event.action_token}}

Reactivate Subscription with Discount

Note: Reactivate with Discount is currently in Alpha, please reach out to support to have it enabled for your store.

Reactivates a subscription, and applies a discount to the next upcoming order. Can be used as an incentive to win back churned subscribers.

• Action: reactivate
• Sample Code (w/ on-site confirmation via Ordergroove JS):

https://<STORE_URL>/?og_quick_action=reactivate&og_winback_id=DISCOUNT_ID&og_quick_action_token={{event.action_token}}

Note: Reactive Subscription with Discount uses Winback Incentives. You will need to request the feature from Ordergroove, please reach out and we'll be happy to enable it. Once it's enabled, follow the instructions below to create a new incentive.

Create a Winback Incentive

After you have Winback Incentives enabled for your store, you can create one in the admin:

1. Open up Ordergroove and go to Subscriptions > Flex Incentives
2. Click Create Incentives > On-demand incentive > Winback Incentive
3. Give your new Winback Incentive a Name at the top
4. Set the desired discount Amount and Type
5. Optional - Set Gaming Prevention rules to prevent abuse of the discount. See Understanding Retention Discount Eligibility for more information. 
6. Publish the discount
7. You'll be redirected back to the Flex Incentives Page. Underneath your new Winback Incentive is a unique ID. Copy this ID and paste it into the desired 1-click action URL.
   • Example from the image below: bfc49deb9b764a0f920705b8b015d531
   • The 1-click URL parameter for the discount would be &og_winback_id=bfc49deb9b764a0f920705b8b015d531
   • Note: If you open up and edit your Winback Incentive, the Unique ID is at the end of the URL too. Ex: https://rc3.ordergroove.com/incentives/retention/bfc49deb9b764a0f920705b8b015d531

Note: You can view your Winback Incentives by opening up Ordergroove > Subscriptions > Flex Incentives > On-Demand Incentives > Dropdown to the right of search - Winback Incentives

One-Time Product Upsell

Adds an item to a customer's upcoming order. Requires the Ordergroove external product id of the item you want to add to the order.

• Action: upsell
• Sample Code (w/ on-site confirmation via Ordergroove JS):

https://<STORE_URL>/?og_quick_action=upsell&og_product_id=123ABC&og_quick_action_token={{triggerEvent.custom['action_token']}}

• Fields:
  • og_product_ID=123ABC: The product you want to append to a customer's order. Replace 123ABC with the Ordergroove product ID. You can find the ID by logging in to Ordergroove > Products > Click the product you want to upsell > External Product ID.

• Sample Code (via API):

https://restapi.ordergroove.com/one_click/upsell/?og_product_id={{id}}&token={{event.action_token}}

• Fields:
  • og_product_ID={{id}}: The product you want to append to a customer's order. Replace 123ABC with the Ordergroove product ID. You can find the ID by logging in to Ordergroove > Products > Click the product you want to upsell > External Product ID.