Prepaid Subscription Analytics

The Prepaid Subscriptions tab your Analytics Dashboard dives into an overview of prepaid subscription revenue over a set time frame. You can view total prepaid subscribers, subscriptions, revenue, and a breakdown of prepaid vs non-prepaid income.

 


Filter and sort your data

Every chart and table listed in this article can be filtered and modified to better suit your preferences. Use the controls on the top right to adjust:

  • Granularity - Group by Years, Months, Weeks, or Days
  • Date Range

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Prepaid Analytics

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1 - Prepaid Subscriptions

The total number of prepaid subscriptions active during the set time period. If a prepaid subscription has at least one more shipment unsent, it's considered active. 

2 - Prepaid Subscribers

The total number of subscribers that have at least one active prepaid subscription during the set time period. One subscriber can have multiple prepaid subscriptions, so this number is generally lower then the total number of prepaid subscriptions.

3 - Total Prepaid Revenue

The total amount of revenue generated in the chosen time frame by prepaid subscriptions. This number includes initial checkouts, and prepaid subscriptions that renew during the time frame.

The New Prepaid Revenue only includes prepaid subscriptions that originated during the time frame.

Note: A prepaid subscription's entire revenue is calculated on the day of checkout. The revenue for additional orders that get placed during the duration of the subscription will not be counted in the time frame that the order is delivered. For example, if a subscriber pays for a 3-month $90 prepaid subscription, your revenue for that customer will look like:

  • March: $90 revenue - Initial checkout, and an order goes out
  • April: $0 revenue - A prepaid order goes out
  • May: $0 revenue - A prepaid order goes out
  • June: $90 revenue if the customer's prepaid subscription renews

4 - Prepaid vs Non-prepaid Revenue

The total amount of revenue you've made in the time period, including a breakdown by prepaid revenue vs. non-prepaid revenue. Similar to Total Prepaid Revenue above, a prepaid subscription's entire revenue is calculated on the day of checkout.

5 - New Prepaid vs Recurring Prepaid revenue

A breakdown of all prepaid income over the time frame. It's split up by:

  • New Prepaid Revenue: Revenue from the original 1st order of a prepaid subscription.
  • Recurring Prepaid Revenue: Revenue from shipment #2 and beyond of a prepaid subscription.

Unlike the other charts that lump all prepaid income into the first month, New vs Recurring Prepaid revenue counts each individual shipment. Let's take a look at the same example as above, a subscriber pays for a 3-month $90 prepaid subscription, your revenue for that customer will look like:

  • March: $30 New Prepaid Revenue - Initial checkout, and an order goes out
  • April: $30 Recurring Prepaid Revenue - A prepaid order goes out
  • May: $30 Recurring Prepaid Revenue - A prepaid order goes out
  • June: $90 New Prepaid Revenue -  if the customer's prepaid subscription renews