Information sent to Attentive

Updated March 10, 2025 23:49

With the Attentive Integration, Ordergroove can send customer and event data for you to use in your marketing campaigns. The following is a list of all of the events and customer properties sent over for your Attentive segments and flows.

Attentive has different capabilities between thier SMS builder and Email builder, so we have outlined the data available to each below.

Attentive SMS data

Subscriber Events

We send events about subscriber activities, detailed below.

Ordergroove Action	Event	Description
Subscriber Created	Event Name: ordergroove.subscriber.create The Subscriber Create event is sent when a customer creates a subscription for the first time only. You should use this event to start a drip campaign that reinforces the benefits of your subscription program to get them to the first subscription order.	These events are synced in real-time, and include the following data in each event: first_name last_name email phone_number has_prepaid total_subscriptions_count We also update the customer profile, setting Ordergroove Subscriber Status to active.
Subscriber Canceled	Event Name: ordergroove.subscriber.cancel The Subscriber Cancel event is sent whenever a customer cancels all of their existing subscriptions. You should use this as a way to identify customers who have fully churned from your brand.	These events are synced in real-time, and include the following data in each event: first_name last_name email phone_number has_prepaid total_subscriptions_count We also update the customer profile, setting Ordergroove Subscriber Status to inactive.
Subscriptions Created	Name: ordergroove.subscriber.subscriptions_created The Subscriptions Created event is sent whenever a customer checks out with one or more subscriptions. You should use this event to communicate that new subscriptions have been created.	These events are synced in real-time, and include the following data in each event: first_name last_name email phone_number has_prepaid We also update the customer profile, setting Ordergroove Subscriber Status to active.

Subscription Events

We send events about subscription activities, detailed below.

Ordergroove Action

Event

Description

Subscription Created

Event Name: ordergroove.subscription.create

The Subscription Created event is sent whenever a customer creates a subscription.

You should use this event to gain a better understanding of your customer's journey and what subscriptions they chose to add. This event can be used to segment specific people who subscribed to and/or canceled specific products.

These events are synced in real-time, and include the following data in each event:

frequency_days
frequency_description
id
product_id
product_name
product_sku
quantity
has_prepaid
prepaid_orders_per_billing
prepaid_renewal_behavior
prepaid_orders_remaining
currency_code

We also update the customer profile, setting Ordergroove Subscriber Status to active.

Subscription Canceled

Event Name: ordergroove.subscription.cancel

The Subscription Canceled event is sent whenever a customer cancels a subscription.

You should use this event to start a re-engagement and win-back journey.

These events are synced in real-time, and include the following data in each event:

cancel_reason
cancel_reason_code
cancel_reason_message
frequency_days
frequency_description
id
product_id
product_name
product_sku
quantity
has_prepaid
prepaid_orders_per_billing
prepaid_renewal_behavior
prepaid_orders_remaining
currency_code

Subscription Frequency Changed

Event Name:

ordergroove.subscription.change_frequency

The Subscription Frequency Changed event is sent whenever a subscription's frequency is adjusted (by either customers or support agents).

You should use this to track trends in user behavior.

These events are synced in real-time, and include the following data in each event:

frequency_days
frequency_description
id
product_id
product_name
product_sku
quantity
has_prepaid
prepaid_orders_per_billing
prepaid_renewal_behavior
prepaid_orders_remaining
currency_code

Subscription Payment Changed

Event Name:

ordergroove.subscription.change_payment

The Subscription Payment Changed event is sent whenever a subscription's default payment method is adjusted (by either customers or support agents).

You should use this to track trends in user behavior. It can also be used as a way to exclude users from drip campaigns asking users to update their credit cards.

These events are synced in real-time, and include the following data in each event:

frequency_days
frequency_description
id
product_id
product_name
product_sku
quantity
has_prepaid
prepaid_orders_per_billing
prepaid_renewal_behavior
prepaid_orders_remaining
currency_code

Subscription Quantity Changed

Event Name:

ordergroove.subscription.change_quantity

The Subscription Frequency Changed event is sent whenever a subscription's quantity is adjusted (by either customers or support agents).

You should use this to track trends in user behavior.

These events are synced in real-time, and include the following data in each event:

frequency_days
frequency_description
id
product_id
product_name
product_sku
quantity
has_prepaid
prepaid_orders_per_billing
prepaid_renewal_behavior
prepaid_orders_remaining
currency_code

Subscription Shipping Address Changed

Event Name:

ordergroove.subscription.change_shipping_address

The Subscription Address Changed event is sent whenever a subscription's address is adjusted (by either customers or support agents).

You should use this to track trends in user behavior.

These events are synced in real-time, and include the following data in each event:

frequency_days
frequency_description
id
product_id
product_name
product_sku
quantity
has_prepaid
prepaid_orders_per_billing
prepaid_renewal_behavior
prepaid_orders_remaining
currency_code

Subscription SKU Swapped

Event Name:

ordergroove.subscription.sku_swap

The Subscription SKU Changed event is sent whenever a subscription's product is changed (by either customers or support agents).

You should use this to track trends in user behavior. There may be an opportunity to see if people who switch SKUs are more or less loyal.

These events are synced in real-time, and include the following data in each event:

frequency_days
frequency_description
id
product_id
product_name
product_sku
quantity
has_prepaid
prepaid_orders_per_billing
prepaid_renewal_behavior
prepaid_orders_remaining
currency_code

Order Events

We send events about order activities, detailed below.

Ordergroove Action

Event

Description

Order Reminder

Event Name:

ordergroove.order.reminder

The Order Reminder event is sent a predefined number of days before an order is placed (the default is five days prior).

You should use this to notify users of an upcoming order with a call to action to make any changes before it is placed.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
has_prepaid
currency_code
total_items_count
place_date
days_until_place_date

Credit Card Expiration Warning

Event Name:

ordergroove.order.credit_card_expiration_warning

The Credit Card Expiration event is sent when Ordergroove discovers the credit card on file is set to expire before the next order is placed.

You should use this to notify users of an upcoming issue preventing them from getting their next order with a call to action to update their card information before the next order is placed.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
has_prepaid
currency_code
total_items_count
place_date

Order Canceled

Event Name:

ordergroove.order.cancel

The Order Canceled event is sent when an order is canceled (either by a support agent or customer).

You should use this to notify users an upcoming order has been canceled.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
has_prepaid
currency_code
total_items_count
place_date

Order Success

Event Name:

ordergroove.order.success

The Order Success event is sent when an order is placed successfully.

You should use this to track user behavior.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
has_prepaid
currency_code
total_items_count
place_date

Order Date Changed

Event Name:

ordergroove.order.change_next_order_date

The Order Date Changed event is sent when an order date is changed successfully.

You should use this to track user behavior.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
has_prepaid
currency_code
total_items_count
place_date

Order Payment Changed

Event Name:

ordergroove.order.change_payment

The Order Payment Changed event is sent when an order's payment method is changed (by either a support agent or the customer).

You should use this to track user behavior.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
has_prepaid
currency_code
total_items_count
place_date

Order Address Changed

Event Name:

ordergroove.order.change_shipping_address

The Order Address Changed event is sent when an order's shipping address is changed (by either a support agent or the customer).

You should use this to track user behavior.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
has_prepaid
currency_code
total_items_count
place_date

Order Rejected

Event Name:

ordergroove.order.reject

The Order Rejected event is sent when an order fails to be placed. We include a reject reason and reject code to help tailor custom messaging around why we couldn't place an order.

You should use this message to tell customers that their order failed and to take steps to fix it.

Here are the error codes we send in this event.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
reject_reason
reject_code
has_prepaid
currency_code
total_items_count
place_date

Order Retry-able Failure

Event Name:

order.retryable_placement_failure

The Order Retry-able Failure event is sent when we try to place an order and it fails, and it has an error that can be retried and will be processed through the retry flow. This event can be triggered more than once for an order and will only occur if your program is configured to use this feature.

This event is different from the Order Rejected event, which is sent when an order fails and can no longer be retried.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
has_prepaid
currency_code
total_items_count
place_date

Order Sent Now

Event Name:

ordergroove.order.send_now

The Order Sent Now event is sent when an order's place date is changed to as soon as possible (by either a support agent or the customer).

You should use this to track user behavior.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
has_prepaid
currency_code
total_items_count
place_date

Order Skipped

Event Name:

ordergroove.order.skip_order

The Order Skipped event is sent when an order has been skipped (by either a support agent or the customer).

You should use this to track user behavior.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
has_prepaid
currency_code
total_items_count
place_date

Item Out of Stock

Event Name:

ordergroove.item.out_of_stock

The Out of Stock event is sent when an item on an order is found to be out of stock. When an item is out of stock, we try the order daily until we can place it (maximum of 30 days).

You should use this to inform your customers of item delays, ideally choosing specific days by choosing specific intervals with the `days_since_first_attempt` variable. Ordergroove recommends Day 1, 15, and 30.

These events are synced in real-time, and include the following data in each event:

has_prepaid
quantity 
price 
currency_code 
total_price
days_since_first_attempt
prepaid_orders_per_billing 
prepaid_renewal_behavior 
prepaid_orders_remaining

Attentive Email Data

Subscriber Events

We send events about subscriber activities, detailed below.

Ordergroove Action	Event	Description
Subscriber Created	Event Name: ordergroove.subscriber.create The Subscriber Create event is sent when a customer creates a subscription for the first time only. You should use this event to start a drip campaign that reinforces the benefits of your subscription program to get them to the first subscription order.	These events are synced in real-time, and include the following data in each event: first_name last_name email phone_number has_prepaid total_subscriptions_count subscriptions_subset: [ { frequency_days frequency_description id quantity prepaid_orders_per_billing prepaid_renewal_behavior product: { id name sku image_url detail_url } } ... ] We also update the customer profile, setting Ordergroove Subscriber Status to active.
Subscriber Canceled	Event Name: ordergroove.subscriber.cancel The Subscriber Cancel event is sent whenever a customer cancels all of their existing subscriptions. You should use this as a way to identify customers who have fully churned from your brand.	These events are synced in real-time, and include the following data in each event: first_name last_name email phone_number has_prepaid total_subscriptions_count subscriptions_subset: [ { frequency_days frequency_description id quantity prepaid_orders_per_billing prepaid_renewal_behavior product: { id name sku image_url detail_url } } ... ] We also update the customer profile, setting Ordergroove Subscriber Status to inactive.
Subscriptions Created	Name: ordergroove.subscriber.subscriptions_created The Subscriptions Created event is sent whenever a customer checks out with one or more subscriptions. You should use this event to communicate that new subscriptions have been created.	These events are synced in real-time, and include the following data in each event: first_name last_name email phone_number has_prepaid subscriptions_subset: [ { frequency_days frequency_description id quantity prepaid_orders_per_billing prepaid_renewal_behavior product: { id name sku image_url detail_url } } ... ] We also update the customer profile, setting Ordergroove Subscriber Status to active.

Subscription Events

We send events about subscription activities, detailed below.

Ordergroove Action

Event

Description

Subscription Created

Event Name: ordergroove.subscription.create

The Subscription Created event is sent whenever a customer creates a subscription.

These events are synced in real-time, and include the following data in each event:

frequency_days
frequency_description
id
product {
  detail_url
  id
  name
  sku
  image_url
}
product_id
product_name
product_sku
quantity
has_prepaid
prepaid_orders_per_billing
prepaid_renewal_behavior
prepaid_orders_remaining
currency_code

We also update the customer profile, setting Ordergroove Subscriber Status to active.

Subscription Canceled

Event Name: ordergroove.subscription.cancel

The Subscription Canceled event is sent whenever a customer cancels a subscription.

You should use this event to start a re-engagement and win-back journey.

These events are synced in real-time, and include the following data in each event:

cancel_reason
frequency_days
frequency_description
id
product {
  detail_url
  id
  name
  sku
  image_url
}
product_id
product_name
product_sku
quantity
has_prepaid
prepaid_orders_per_billing
prepaid_renewal_behavior
prepaid_orders_remaining
currency_code

Subscription Frequency Changed

Event Name:

ordergroove.subscription.change_frequency

The Subscription Frequency Changed event is sent whenever a subscription's frequency is adjusted (by either customers or support agents).

You should use this to track trends in user behavior.

These events are synced in real-time, and include the following data in each event:

frequency_days
frequency_description
id
product {
  detail_url
  id
  name
  sku
  image_url
}
product_id
product_name
product_sku
quantity
has_prepaid
prepaid_orders_per_billing
prepaid_renewal_behavior
prepaid_orders_remaining
currency_code

Subscription Payment Changed

Event Name:

ordergroove.subscription.change_payment

The Subscription Payment Changed event is sent whenever a subscription's default payment method is adjusted (by either customers or support agents).

You should use this to track trends in user behavior. It can also be used as a way to exclude users from drip campaigns asking users to update their credit cards.

These events are synced in real-time, and include the following data in each event:

frequency_days
frequency_description
id
product {
  detail_url
  id
  name
  sku
  image_url
}
product_id
product_name
product_sku
quantity
has_prepaid
prepaid_orders_per_billing
prepaid_renewal_behavior
prepaid_orders_remaining
currency_code

Subscription Quantity Changed

Event Name:

ordergroove.subscription.change_quantity

The Subscription Frequency Changed event is sent whenever a subscription's quantity is adjusted (by either customers or support agents).

You should use this to track trends in user behavior.

These events are synced in real-time, and include the following data in each event:

frequency_days
frequency_description
id
product {
  detail_url
  id
  name
  sku
  image_url
}
product_id
product_name
product_sku
quantity
has_prepaid
prepaid_orders_per_billing
prepaid_renewal_behavior
prepaid_orders_remaining
currency_code

Subscription Shipping Address Changed

Event Name:

ordergroove.subscription.change_shipping_address

The Subscription Address Changed event is sent whenever a subscription's address is adjusted (by either customers or support agents).

You should use this to track trends in user behavior.

These events are synced in real-time, and include the following data in each event:

frequency_days
frequency_description
id
product {
  detail_url
  id
  name
  sku
  image_url
}
product_id
product_name
product_sku
quantity
has_prepaid
prepaid_orders_per_billing
prepaid_renewal_behavior
prepaid_orders_remaining
currency_code

Subscription SKU Swapped

Event Name:

ordergroove.subscription.sku_swap

The Subscription SKU Changed event is sent whenever a subscription's product is changed (by either customers or support agents).

You should use this to track trends in user behavior. There may be an opportunity to see if people who switch SKUs are more or less loyal.

These events are synced in real-time, and include the following data in each event:

frequency_days
frequency_description
id
product {
  detail_url
  id
  name
  sku
  image_url
}
product_id
product_name
product_sku
quantity
has_prepaid
prepaid_orders_per_billing
prepaid_renewal_behavior
prepaid_orders_remaining
currency_code

Order Events

We send events about order activities, detailed below.

Ordergroove Action

Event

Description

Order Reminder

Event Name:

ordergroove.order.reminder

The Order Reminder event is sent a predefined number of days before an order is placed (the default is five days prior).

You should use this to notify users of an upcoming order with a call to action to make any changes before it is placed.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
has_prepaid
currency_code
total_items_count
items_subset {
  product {
    detail_url
    id
    image_url
    name
    price
    sku
  },
  subscription {
    frequency_days
    frequency_description
    id
  },
  price 
  quantity
  total_price
}
payment {
  cc_number_ending
  cc_exp_date
  cc_type_description
}
place_date 
shipping_address: {
  address
  address2
  city
  state_province_code
  zip_postal_code
  country_code
}

Credit Card Expiration Warning

Event Name:

ordergroove.order.credit_card_expiration_warning

The Credit Card Expiration event is sent when Ordergroove discovers the credit card on file is set to expire before the next order is placed.

You should use this to notify users of an upcoming issue preventing them from getting their next order with a call to action to update their card information before the next order is placed.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
has_prepaid
currency_code
total_items_count
items_subset {
  product {
    detail_url
    id
    image_url
    name
    price
    sku
  },
  subscription {
    frequency_days
    frequency_description
    id 
  },
  price 
  quantity
  total_price
}
payment {
  cc_number_ending
  cc_exp_date
  cc_type_description
}
place_date 
shipping_address {
  address
  address2
  city
  state_province_code
  zip_postal_code
  country_code
}

Order Canceled

Event Name:

ordergroove.order.cancel

The Order Canceled event is sent when an order is canceled (either by a support agent or customer).

You should use this to notify users an upcoming order has been canceled.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
has_prepaid
currency_code
total_items_count
items_subset {
  product {
    detail_url
    id
    image_url
    name
    price
    sku
  },
  subscription {
    frequency_days
    frequency_description
    id 
  },
  price 
  quantity
  total_price
}
payment {
  cc_number_ending
  cc_exp_date
  cc_type_description
}
place_date 
shipping_address {
  address
  address2
  city
  state_province_code
  zip_postal_code
  country_code
}

Order Success

Event Name:

ordergroove.order.success

The Order Success event is sent when an order is placed successfully.

You should use this to track user behavior.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
has_prepaid
currency_code
total_items_count
items_subset {
  product {
    detail_url
    id
    image_url
    name
    price
    sku
  }
  subscription {
    frequency_days
    frequency_description
    id: 
  }
  price 
  quantity
  total_price
}
payment {
  cc_number_ending
  cc_exp_date
  cc_type_description
}
place_date 
shipping_address {
  address
  address2
  city
  state_province_code
  zip_postal_code
  country_code
}

Order Date Changed

Event Name:

ordergroove.order.change_next_order_date

The Order Date Changed event is sent when an order date is changed successfully.

You should use this to track user behavior.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
has_prepaid
currency_code
total_items_count
items_subset {
  product {
    detail_url
    id
    image_url
    name
    price
    sku
  }
  subscription {
    frequency_days
    frequency_description
    id
  }
  price
  quantity
  total_price
}
payment {
  cc_number_ending
  cc_exp_date
  cc_type_description
}
place_date 
shipping_address {
  address
  address2
  city
  state_province_code
  zip_postal_code
  country_code
}

Order Payment Changed

Event Name:

ordergroove.order.change_payment

The Order Payment Changed event is sent when an order's payment method is changed (by either a support agent or the customer).

You should use this to track user behavior.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
has_prepaid
currency_code
total_items_count
items_subset {
  product {
    detail_url
    id
    image_url
    name
    price
    sku
  }
  subscription {
    frequency_days
    frequency_description
    id 
  }
  price
  quantity
  total_price
}
payment {
  cc_number_ending
  cc_exp_date
  cc_type_description
}
place_date 
shipping_address {
  address
  address2
  city
  state_province_code
  zip_postal_code
  country_code
}

Order Address Changed

Event Name:

ordergroove.order.change_shipping_address

The Order Address Changed event is sent when an order's shipping address is changed (by either a support agent or the customer).

You should use this to track user behavior.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
has_prepaid
currency_code
total_items_count
items_subset {
  product {
    detail_url
    id
    image_url
    name
    price
    sku
  }
  subscription {
    frequency_days
    frequency_description
    id
  }
  price
  quantity
  total_price
}
payment {
  cc_number_ending
  cc_exp_date
  cc_type_description
}
place_date 
shipping_address: {
  address
  address2
  city
  state_province_code
  zip_postal_code
  country_code
}

Order Rejected

Event Name:

ordergroove.order.reject

The Order Rejected event is sent when an order fails to be placed. We include a reject reason and reject code to help tailor custom messaging around why we couldn't place an order.

You should use this message to tell customers that their order failed and to take steps to fix it.

Here are the error codes we send in this event.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
reject_reason
reject_code
has_prepaid
currency_code
total_items_count
items_subset {
  product {
    detail_url
    id
    image_url
    name
    price
    sku
  }
  subscription {
    frequency_days
    frequency_description
    id 
  }
  price 
  quantity
  total_price
}
payment {
  cc_number_ending
  cc_exp_date
  cc_type_description
}
place_date 
shipping_address {
  address
  address2
  city
  state_province_code
  zip_postal_code
  country_code
}

Order Retry-able Failure

Event Name:

order.retryable_placement_failure

This event is different from the Order Rejected event, which is sent when an order fails and can no longer be retried.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
has_prepaid
currency_code
total_items_count
items_subset {
  product {
    detail_url
    id
    image_url
    name
    price
    sku
  },
  subscription {
    frequency_days
    frequency_description
    id
  },
  price 
  quantity
  total_price
}
payment {
  cc_number_ending
  cc_exp_date
  cc_type_description
}
place_date 
shipping_address: {
  address
  address2
  city
  state_province_code
  zip_postal_code
  country_code
}

Order Sent Now

Event Name:

ordergroove.order.send_now

The Order Sent Now event is sent when an order's place date is changed to as soon as possible (by either a support agent or the customer).

You should use this to track user behavior.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
has_prepaid
currency_code
total_items_count
items_subset {
  product {
    detail_url
    id
    image_url
    name
    price
    sku
  }
  subscription {
    frequency_days
    frequency_description
    id
  }
  price 
  quantity
  total_price
}
payment {
  cc_number_ending
  cc_exp_date
  cc_type_description
}
place_date 
shipping_address {
  address
  address2
  city
  state_province_code
  zip_postal_code
  country_code
}

Order Skipped

Event Name:

ordergroove.order.skip_order

The Order Skipped event is sent when an order has been skipped (by either a support agent or the customer).

You should use this to track user behavior.

These events are synced in real-time, and include the following data in each event:

discount_total
shipping_total
sub_total
total
has_prepaid
currency_code
total_items_count
items_subset {
  product {
    detail_url
    id
    image_url
    name
    price
    sku
  }
  subscription {
    frequency_days
    frequency_description
    id
  }
  price 
  quantity
  total_price
}
payment {
  cc_number_ending
  cc_exp_date
  cc_type_description
}
place_date 
shipping_address {
  address
  address2
  city
  state_province_code
  zip_postal_code
  country_code
}

Item Out of Stock

Event Name:

ordergroove.item.out_of_stock

The Out of Stock event is sent when an item on an order is found to be out of stock. When an item is out of stock, we try the order daily until we can place it (maximum of 30 days).

These events are synced in real-time, and include the following data in each event:

has_prepaid
product {
  id 
  name 
  sku 
  image_url 
  detail_url 
}
quantity 
price 
currency_code 
total_price
days_since_first_attempt
prepaid_orders_per_billing 
prepaid_renewal_behavior 
prepaid_orders_remaining

Customer properties

Ordergroove Subscriber Status

Active if the customer has at least one active subscription.

Inactive if the customer has only inactive subscriptions.