Understanding the Cohort Analytics Tab

The Cohort drill down in your Analytics Overview dives into an overview of subscriber and subscription revenue per cohort. Measure the impact of your program and spot weaknesses by splitting out subscriber and subscription retention by month.

⚠️ Date Range

Custom date ranges should include at a minimum 6 months of data, recommended 12+, or the charts will contain incomplete data.


View your data

Most graphs can be toggled to display as a table to view the raw numbers. In table form, you can display % changes, # changes, or both.

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Order retention rate

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1 - Order retention key metrics

The subscription key metrics widget displays two high-level metrics:

  1. % Through 1st order: The percentage of subscriptions that are successfully retained after both the initial order and one recurring order.
  2. % through second order: The percentage of subscriptions that are successfully retained after the initial order and two recurring orders.

2 - Order retention graph options

The graph can display the following:

  • Subscription order retention: The percent and the number of subscriptions that are retained throughout each recurring order from the start of the cohort.
  • Subscriber successful orders: The total number of successful recurring orders per cohort per month.
  • Subscriber order retention: The percentage of subscribers who keep at least one active subscription per cohort per month.

3 - Order retention graph

A breakdown of the data used in the charts above into a table.


Subscriber retention rate

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1 - Monthly retention key metrics

The subscription key metrics widget displays two high-level metrics:

  1. % After 1st month: The percentage of subscribers that continue their subscription after one month.
  2. % After 2nd month: The percentage of subscribers who continue their subscription after two months.

2 - Monthly retention graph options

The graph can display the following:

  • Subscriber monthly retention: The percent and number of subscribers that are retained from a given cohort month over month beginning with the month of subscriber signup (Month 0).
  • Subscriber monthly churn: The number and percent of subscribers that churn each month from a given cohort. In order for a subscriber to churn, all of associated subscriptions must be cancelled.
  • Subscription monthly retention: The percent and number of subscriptions that are retained from a given cohort month over month beginning with the month of subscription signup (Month 0).
  • Subscription monthly churn: The number and percent of subscriptions that churn each month from a given cohort.

3 - Monthly retention graph

A breakdown of the data used in the charts above into a table.


Cumulative revenue per subscriber

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1 - Cumulative revenue key metrics

The subscription key metrics widget displays two high-level metrics:

  1. $ After 1st month: The average amount of recurring revenue from a single subscriber after the first month from signup.
  2. $ After 2nd month: The average amount of recurring revenue from a single subscriber after two months from signup.

2 - Cumulative revenue graph options

The graph currently has one display option:

  • Subscriber lifetime value: The recurring revenue spent by each cohort subscriber throughout the duration of their respective active subscriptions.

3 - Cumulative revenue graph

A breakdown of the data used in the charts above into a table.


Cohort champions

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1 - Cohort champions key metrics

The subscription key metrics widget displays the average dollar revenue per Cohort Champion. We define a cohort champion as a subscriber who has continuously subscribed to your program for at least 12 months. Only the first 12 months are included in this average.

2 - Cohort champions table

Displays different information depending on the option you choose.

  • Cohort champions: A table of your loyal subscribers, sorted by totally recurring revenue per subscriber.
  • Subscriber average order value: The average amount of recurring revenue for a single order from a given subscriber within the cohort. Note: A chart will appear above the table.

Feedback and support

The Cohort tab is still in early alpha, and we love any feedback you have to help us make the new tab as useful and actionable as it can be. If you have any feedback, suggestions, or need additional support, please email us at data@ordergroove.com.