Unfortunately, this is not currently possible within Ordergroove. To understand the reasons why, we are happy to speak to the background processes that Ordergroove utilizes.
- Not all of our emails are based on events — as per the table below — and are instead scheduled emails.
- Our webhook notifications provide only high-level info and resource IDs for events, whereas our emails require extensive datasets joined from multiple resources.
- The work to overcome the above makes building an ESP integration in this manner not viable as an option.
In building webhooks, the ability to integrate a new ESP was not in the intended design. Ordergroove's webhooks are intended to proactively inform external applications of events and/or data changes in our system. Uses cases for such a product have been:
- Expiring subscriptions
- External order retry logic
| Ordergroove Email | Webhook Event |
| AI Churn | N/A - scheduled |
| Single Subscription Started | subscription.create |
| Bulk Subscription Started | N/A - scheduled |
| Item Out Of Stock - Day 1 | order.create |
| Item Out Of Stock - Day 15 | N/A - scheduled |
| Item Out Of Stock - Day 30 | N/A - scheduled |
| Discontinued Product Swapped With Replacement | subscription.sku_swap |
| Order Reminder | N/A - scheduled |
| Order Placed | order.success |
| CC Expiration Warning | N/A - scheduled |
| Order Not Placed - CC Expired | order.reject |
| Order Not Placed - CC Issue | order.reject |
| Order Not Placed - Generic Issue | order.generic_error |
| Subscription Canceled By Customer | subscription.cancel |
| Subscription Canceled - Item Discontinued | subscription.cancel |
| Subscription Reactivated | subscription.reactivate |
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