Recommended Klaviyo flows

Once your Klaviyo integration is connected, you can use subscription data to set up customer segments and build out new flows with email and SMS actions. In this overview, we'll discuss a few recommended flows, organized by their benefit. For a complete list of events and customer properties sent over to Klaviyo, take a look at Information sent to Klaviyo.

 


Drive retention early in the subscriber life cycle

With the Ordergroove Subscriber Created event, you can create a subscriber onboarding flow. It's a great opportunity to educate new subscribers on subscription benefits, answer any common FAQ questions, and update them on next order dates.

  1. Open up Klaviyo and click on Flows in the side navigation bar.
  2. Click Create Flow on the top right, and Create from Scratch.
  3. Name it Subscriber Onboarding Flow, or a similar name, and click Create Flow.
  4. Under Trigger Setup, select Metric and ordergroove.subscriber.create Note: We’re looking for Subscriber, not Subscription
  5. Click Done, and from here you can build out the emails and SMS text messages you would like to send to the customer. This is the perfect time to educate your new subscribers, detail benefits, and promote engagement.

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Win back cancelled subscribers

You can use the Ordergroove Subscription Cancelled event to automatically trigger a win-back campaign. This can be combined with 1-Click Actions to give customers a one-click reactivation link.

  1. Open up Klaviyo and click on Flows in the side navigation bar.
  2. Click Create Flow on the top right, and Create from Scratch.
  3. Name it Ordergroove Reactivation Flow, or whatever makes the most sense to you, and click Create Flow.
  4. Under Trigger Setup, select Metric and ordergroove.subscription.cancelled.
  5. Under Trigger Filters, click Filter on properties of trigger > Add a trigger filter. Dimension should default to equals, click Save.
  6. To filter out customers who still have another active subscription, click Flow Filters, Add a flow filter, Properties about someone, Dimension: ordergroove_subscriber_status, Equals: inactive
  7. Click Done, and from here you can build out the emails and SMS text messages you would like to send to the customer.
  8. Optional - Within the emails and SMS messages, you can include 1-click actions that subscribers can use to reactivate their subscription.

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Encourage new subscriptions

With the Ordergroove Subscriber Status, you can segment customers that have made multiple one-time purchases but haven't subscribed. It's the perfect opportunity to encourage them with subscription savings.

  1. Open up Klaviyo and click on Flows in the side navigation bar
  2. Click Create Flow on the top right, and Create from Scratch
  3. Name it Ordergroove Subscription Encouragement, or something similar, and click Create Flow
  4. Under Trigger Setup, select Segment and Repeat Buyers
  5. Click Flow Filters, Add a flow filter, Properties about someone, Dimension: ordergroove_subscriber_status, Dimension value: inactive, and Save
  6. Click Done, and from here you can build out the emails and SMS text messages you would like to send to the customer.

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Reduce cancellations around too much product

Using Ordergroove’s Upcoming Order event, you can fight churn before it happens and extend customer life time value (CLTV.) When sending an order reminder communication, you can leverage our 1-click Actions to delay an order by a set number of days.

  1. Open up Klaviyo and click on Flows in the side navigation bar
  2. Click Create Flow on the top right, and Create from Scratch
  3. Name it Ordergroove Upcoming Order, or something similar, and click Create Flow
  4. Under Trigger Setup, select Metric and ordergroove.order.reminder
  5. Click Done, and from here you can build out the emails and SMS text messages you would like to automatically send customers
  6. Optional - Within the emails and SMS messages, you can include 1-click actions that subscribers can use to easily delay an upcoming shipment, instead of cancelling it

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Welcome back greetings

Welcome back former customers who reactivate their subscriptions with a flow triggered by the Ordergroove Subscription Reactivated event. This is a great opportunity to reinforce the savings and benefits of your subscription program.

  1. Open up Klaviyo and click on Flows in the side navigation bar
  2. Click Create Flow on the top right, and Create from Scratch
  3. Name it Subscriber Welcome Back, or something similar, and click Create Flow
  4. Under Trigger Setup, select Metric and ordergroove.subscription.reactivate
  5. Click Flow Filters, Add a flow filter, What someone has done (or not done), Person has: Ordergroove.subscriber.cancel, in the last: 30 days. Note: Adjust the timeframe to better suit your use-case. If a customer has resubscribed after more than 30 days, in this example they will not trigger the flow. 
  6. Click Done, and from here you can build out the emails and SMS text messages you would like to automatically send customers

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Boost order value with rewards

Using the Ordergroove Order Placed Successfully event, you can reward loyal customers when they hit certain pre-determined anniversaries such as 10 shipments.

Create a new segment Set up the flow
  1. Open up Klaviyo and click on Audience and Lists & segments in the side navigation bar
  2. Click Create List/Segment on the top right, and Segment
  3. Name it Loyal Subscribers, or something similar
  4. Under Definition, select What someone has done (or not done)
  5. Has: ordergroove.order.success, is greater than, set a number of orders and a time frame. For example, you could set it to 4 times in the last 20 weeks, which would be a monthly subscriber who has just their fifth month in a row.
  6. Add a second filter with And, select Properties about someone, ordergroove_subscriber_status equals active

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